Associate, Specialist, Digital Marketing, Group Marketing and Communications

About the Role: 
The role manages DBS’ social media presence, social-first digital campaigns and webpages. It 
translates business priorities into channel-ready content, improves performance through data and 
insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with 
internal teams and agency partners. 

Key Responsibilities: 

Social Media Management 

• Own the annual and monthly channel strategy, content pillars and integrated content calendar 
in line with brand and business priorities. 
• Use platform best practices, competitor intelligence and social insights to strengthen share of 
engagement, share of voice, sentiment and follower growth. 
• Partner with business units and agencies to shape briefs, develop social media content, and 
maintain balanced coverage across priorities and timelines. 
• Identify and activate relevant collaborations, topical opportunities, moment marketing and A/B 
tests. 
• Build in-house content and AI capabilities by identifying and implementing use cases 
internally and with agency partners. 
• Deliver regular reporting, ad hoc listening and actionable management insights with accurate, 
timely data. 

Campaign Management 
• Translate briefs into social-first objectives, audiences, channel roles, KPIs and measurement 
plans. 
• Plan media, manage agency execution and optimisation, and track performance against 
agreed targets. 
• Deliver timely post-campaign analysis, management presentations, reusable learnings, case 
studies and award submissions. 

Web Management 
• Manage end-to-end updates and maintenance of managed webpages based on requests and 
agreed timelines. 
• Coordinate with internal teams and partners to ensure content completeness, approvals, 
compliance and quality before publishing. 
• Optimise managed webpages for desktop and mobile experiences, track analytics and user 
journeys, and support full-funnel visibility across social and digital campaigns. 
• Support SEO and generative engine optimisation to improve discoverability in search and AI
generated answers. 

Requirements:

• Strong working knowledge of social media, publishing and listening tools, paid media, web 
analytics and performance reporting. 

• Ability to interpret data, identify performance gaps and translate findings into practical 
optimisation actions. 

• Ability to manage agencies and collaborate effectively with business, creative, media, web 
and internal stakeholders. 

• Attention to detail and the ability to manage multiple priorities in a regulated environment. 

• Familiarity with AI and content-production tools.

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