Associate Vice President - Commerce Planning

Publicis Beehive is a full-service media agency built to help brands grow in a fast-changing consumer and media landscape. We bring together ATL, Digital, Performance, Commerce and Integrated Media under one roof, enabling us to deliver connected solutions that drive both brand impact and measurable business growth.

What sets Beehive apart is our combination of deep expertise, agility and speed. Our teams bring together specialists across media, digital, performance, commerce, analytics and strategy, allowing us to move quickly from business challenge to insight, strategy and execution. We believe in faster decision-making, collaborative thinking and delivering high-quality solutions with shorter turnaround times.

We work with brands across sectors and across the consumer journey—from building brands through ATL and integrated media, to driving demand through Digital and Performance, and converting demand through Commerce.

For senior talent, Beehive offers something particularly valuable: the opportunity to build, not just operate. We are strengthening our leadership across Commerce, Performance, Digital, Integrated and Media Strategy, and are looking for people who want to shape the next chapter of the agency. You will have the opportunity to work across disciplines, influence major client businesses, contribute to new business, build new capabilities and create strategies that deliver both brand impact and measurable business growth.

If you are looking for a role where your experience can genuinely shape the direction of an agency, where you can work alongside experts across disciplines, and where media is viewed as a driver of business rather than simply a delivery function, Beehive is a place to build something meaningful.

The scale of Publicis. The agility of Beehive. The expertise to build what’s next.

We are looking for an experienced AVP – Commerce Planning to lead commerce and marketplace planning across key brands and clients. The individual should have strong expertise in the e-commerce and marketplace ecosystem, a deep understanding of consumer commerce journeys, and strong relationships across leading marketplace platforms.

The role will be responsible for developing commerce strategies that drive business growth across marketplaces, D2C and emerging commerce platforms, while working closely with brand, media, performance and creative teams.

Candidate Profile

• 10–15+ years of relevant experience in e-commerce, commerce planning, marketplace strategy, digital commerce or a related agency/platform environment.
• Strong hands-on knowledge of the Indian marketplace ecosystem.
• Experience working with major marketplaces and/or large consumer brands.
• Strong understanding of marketplace advertising, merchandising, promotions, assortment and commercial levers.
• Existing relationships with relevant marketplace/platform stakeholders will be highly preferred.
• Strong strategic and presentation skills.
• Ability to translate business objectives into actionable commerce strategies.
• Strong client management and stakeholder management skills.
• Experience managing and mentoring teams.
• Agency experience is preferred.

Key Responsibilities

• Lead overall commerce and marketplace planning for key brands and clients.
• Develop annual, quarterly and campaign-level commerce strategies based on business objectives.
• Build marketplace growth strategies across platforms such as Amazon, Flipkart, Myntra, Nykaa, Meesho, quick-commerce platforms and other relevant ecosystems.
• Develop strategies covering assortment, visibility, discoverability, promotions, pricing, media and marketplace growth.
• Understand category dynamics, consumer behaviour, competition and marketplace trends.
• Identify opportunities to improve sales, market share, visibility and profitability for clients.
• Build strong relationships with marketplace/platform teams and leverage these relationships for client growth.
• Work closely with performance, digital, creative, analytics and traditional media teams to develop integrated commerce solutions.
• Lead commerce pitches and contribute to new business opportunities.
• Develop strategic presentations, annual plans, growth frameworks and client recommendations.
• Mentor and guide the commerce planning team.
• Stay abreast of changes in marketplace algorithms, advertising products, commerce technology and industry trends.

Success Measures

• Commerce revenue growth for assigned clients.
• Marketplace growth and market share.
• Quality and effectiveness of commerce strategies.
• Client retention and client satisfaction.
• Successful new business/pitch contributions.
• Strength and depth of marketplace relationships.
• Growth of the commerce practice.