Asst. Manager - Marketing

Company : Informa Plc

Job Type : Full Time

New Delhi, Delhi

Number of Applicants

:

000+

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Job Description - Asst. Manager - Marketing

Job Description

Asst. Manager – Marketing at Informa Markets in India will be part of a New Launch team responsible for BTL activation, road shows basis, market research, crafting, developing, and executing marketing strategies. Work closely with internal & external customers.

The successful candidates will be ultimately requested to develop new marketing strategies as well as to maintain/upgrade existing ones running in and to ensure their smooth operations in addition. Dy. Manager – Marketing, will be required to adopt best-in-class technologies and periodically acquire new such skills both via self-study and ad-hoc specific trainings.

Qualifications

MBA is must.

BTL activation / Road shows etc

Brand Management

Marketing Strategies & Campaigns

Public Relations

Crisis Management

Media Relations

Strategic Communications

Internal Communications

People Management

Content Creation, Conceptualization & Management

Additional Information

Developing and implementing marketing strategies that will make an impact, support the brand and drive sales.

Managing the marketing budget on a project / exhibition basis.

Producing innovative and cost-effective promotional activities, bases market research.

Developing and maximizing third party relationships Magazine, BTL vendors, keeping in mind ROI to our clients & a value proposition for them.

To contribute to the strategic planning of an annual or long term BTL / Activation’s marketing plan to drive forward agreed Organizational goals.

Delivering an events programme, to ensure that brand presence is maximized, and strategic objectives are met.

To building and maintaining contacts with the media.

To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers.

To arrange for the effective distribution of marketing materials

To maintain, build and update mailing databases.

To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.

To carry out market research and customer surveys to assess demand, brand positioning & brand awareness.

To support marketing manager in allied activities.

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