We are hiring an Assistant Manager – Marketing & Sales to drive business growth for a CNC Machining Shop and Iron Casting Foundry. This role is best suited for professionals with strong techno-commercial experience who understand both manufacturing processes and B2B sales dynamics. Based in Coimbatore, this full-time position requires 8+ years of experience in industrial sales, particularly within casting, machining, or engineering manufacturing environments.
In this role, you will act as the key link between customers and production teams, ensuring that technical requirements are translated into commercially viable solutions. You will be responsible for expanding the client base, managing existing relationships, and promoting integrated capabilities—from raw casting to precision-machined components. The position demands a balance of technical understanding, sales execution, and strategic marketing efforts to position the business competitively in the market.
Key Responsibilities
Drive end-to-end B2B sales for CNC machining and iron casting solutions across target industries such as automotive, pumps, valves, and general engineering
Identify and acquire new customers while building and maintaining strong relationships with OEMs and industrial clients
Manage the complete sales cycle including lead generation, client meetings, technical discussions, quotations, negotiations, and deal closures
Analyze engineering drawings, material specifications, and customer requirements to support accurate techno-commercial proposals
Coordinate with production, quality, and dispatch teams to ensure timely delivery and adherence to customer expectations
Develop and execute marketing initiatives to improve brand visibility, including digital channels, technical presentations, and participation in industry events
Prepare technical brochures, case studies, and presentations showcasing foundry and machining capabilities
Track sales performance, maintain CRM data, and generate MIS reports for business insights and forecasting
Monitor ongoing projects, ensuring consistent follow-ups and customer satisfaction
Identify opportunities for cost optimization and value addition through effective communication between customers and internal teams
What Makes You a Great Fit
Strong experience in B2B sales within CNC machining, iron casting, foundry, or manufacturing industries
Solid understanding of machining processes, casting techniques (CI/DI), and ability to interpret engineering drawings and specifications
Proven track record of achieving sales targets and managing long sales cycles in industrial environments
Ability to handle techno-commercial discussions, including costing, quotations, and contract negotiations
Strong relationship-building skills with OEMs, procurement teams, and engineering stakeholders
Good knowledge of marketing strategies, including digital presence and industry networking
Proficiency in MS Office tools and familiarity with CRM/ERP systems for sales tracking and reporting
Excellent communication, negotiation, and problem-solving abilities
Self-driven, result-oriented mindset with the ability to work under pressure and manage multiple projects simultaneously
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