Asst. Manager Marketing, Power Tools Division (PT/CrossBU_Offline_Touchpoint)

Job DescriptionCROSS BU OFFLINE TOUCHPOINT MARKETING (INDIA + SAARC)Brand: ​Execute new design guidelines and ensure 100% adherence across all offline touchpoints​Understanding & Implementation of Brand positioning strategy across all campaigns​Awareness of brand guidelines & periodic training for specific stakeholders​Foster positive NPS scores across platforms –offline​Marketing Campaigns & activities: ​Conceptualize and oversee development and deployment of promotional activities such as CSO-focused campaigns and internal events via merchandising agency pan-India​Collaborate with internal teams to ensure systematic approach, drive positive influence on campaigns and implement learnings across CSOs​Collaborate closely with BU marketing to manage cross BU/BU specific promotion plans, customer clusters and segmented retail sales points ​Develop channel marketing to meet the key user requirements – User / RetailAnalyze user data to uncover insights and implement responsive measures​QualificationsGraduate + MBAAdditional InformationGood understanding of Marketing Offline with 6+ years of relevant experience​Deep knowledge of offline Marketing incl. Marketing Strategy and Concepts, User Journey and marketing effectiveness ​Ensuring the key outcomes from the Brand Health studies are implemented.​User centric approach. Deep understanding of target groups ​Good know-how of traditional for future User touchpoints​Financial know-how with budget responsibility​Result orientation as well as future-oriented thinking and planning