B2B Content & Brand Strategist

About The
Role  

We are
looking for a highly creative and business -focused B2B Content & Brand
Strategist to help build founder authority, improve premium brand perception,
and create high -quality content targeted toward US businesses.

This role is
NOT traditional social media management.

The ideal
candidate should understand:

• B2B communication
  
• LinkedIn content strategy
  
• Founder -led branding
  
• Business storytelling
  
• Operational pain points
  
• Content repurposing
  
• AI -assisted content workflows
  

The primary
objective of this role is to:

• Build trust
  
• Improve brand perception
  
• Create authority -driven content
  
• Support business growth
  
• Generate inbound interest
  
• Strengthen sales positioning
  

Requirements

Core
Responsibilities  

Content
Strategy & Creation  

• Create LinkedIn content for
  founders/company
  
• Write authority -driven posts
  
• Develop operational pain -point
  content
  
• Create thought leadership
  content
  
• Repurpose founder insights into
  content
  
• Build educational and
  trust -based content
  

Creative
& Brand Development  

• Design LinkedIn carousels
  
• Create visual brand assets
  
• Maintain premium brand
  consistency
  
• Design sales presentations and
  case studies
  
• Improve overall online brand
  perception
  

Video
Content Production  

• Edit short -form founder videos
  
• Create subtitles and branded
  clips
  
• Repurpose long -form videos into
  short content
  
• Create engaging but professional
  video content
  

Content
Operations  

• Maintain content calendars
  
• Organize content libraries
  
• Schedule content publishing
  
• Track content performance
  
• Maintain structured asset
  management
  

Content
Focus Areas  

The role
will primarily focus on creating content around:

• Operational efficiency
  
• Outsourcing strategy
  
• Insurance operations
  
• Healthcare administration
  
• Property management operations
  
• Ecommerce support operations
  
• Hiring challenges
  
• Process optimization
  
• Scaling businesses
  
• Founder insights
  
• Business growth systems
  

Required
Skills  

Must -Have
Skills  

• Strong English writing skills
  
• B2B content understanding
  
• LinkedIn content experience
  
• Business storytelling ability
  
• Basic graphic design skills
  
• Basic video editing skills
  
• Attention to detail
  
• Strong communication skills
  
• Organizational discipline
  

Preferred
Skills  

• Founder branding experience
  
• Copywriting experience
  
• Canva/Figma experience
  
• CapCut or Premiere Pro
  experience
  
• AI -assisted content workflows
  
• Understanding of US business
  communication
  
• Presentation design experience
  

Preferred
Tools Experience  

• Canva
  
• CapCut
  
• Figma
  
• ChatGPT
  
• Claude
  
• LinkedIn
  
• Notion
  
• ClickUp
  
• Zoho WorkDrive
  

Important
Note  

This role is
NOT focused on:

• Meme marketing
  
• Entertainment content
  
• Random viral trends
  
• Low -quality engagement farming
  

The focus
is:

• Authority
  
• Trust
  
• Premium perception
  
• Business communication
  
• B2B positioning