B2B Growth & Demand Generation Lead (Agency Background Mandatory)

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 1800000 (ie INR 15-18 LPA)

Min Experience: 5 years

JobType: full-time

We are looking for a B2B Growth & Demand Generation Lead to own the complete demand engine for consulting and services-led offerings. This is a senior, hands-on role focused on building a predictable, high-quality B2B pipeline rather than chasing vanity lead volume. You will be responsible for driving inbound and outbound lead generation, ensuring strong MQL-to-SQL conversion, and enabling sales with well-qualified, sales-ready opportunities. The role requires strong agency experience, deep understanding of B2B buying journeys, and the ability to combine strategy, execution, automation, and analytics. You will work closely with founders, sales leaders, and delivery teams to align growth efforts with revenue outcomes and ROI.

Key Responsibilities

• Own end-to-end B2B demand generation across inbound and outbound channels with a clear focus on lead quality and conversion.
• Design and execute multi-channel campaigns across LinkedIn Ads, Google Search, retargeting, and outbound email and LinkedIn outreach.
• Build a full-funnel system covering Lead → MQL → SQL → Opportunity, with clear definitions, scoring, and qualification criteria.
• Partner with sales and leadership to define ICPs, personas, messaging, and qualification frameworks that improve sales readiness.
• Take ownership of CRM, automation, and outreach systems including lead routing, scoring, nurturing, and follow-up workflows.
• Create scalable outbound and follow-up systems using automation to reduce manual effort and improve speed-to-lead.
• Plan and manage monthly and quarterly demand generation budgets, forecasting pipeline contribution against spend.
• Continuously experiment with messaging, creatives, targeting, channels, and offers to improve CAC and pipeline efficiency.
• Track, analyze, and report performance metrics such as CPL, CAC, MQL-to-SQL conversion, pipeline value, and channel ROI.
• Build dashboards and present structured performance reviews to leadership, using data to guide decisions and budget reallocation.
• Apply strong agency-style rigor in execution, documentation, timelines, and reporting.
• Contribute a client-first mindset, with the ability to position and pitch consulting and services offerings effectively across industries.

What Makes You a Great Fit

• 5–9 years of hands-on experience in B2B demand generation, with mandatory prior experience in an agency environment.
• Proven track record of generating high-quality B2B leads and consistently converting them into sales-qualified leads.
• Strong understanding of B2B buying cycles, lead qualification, and revenue-driven growth metrics.
• Demonstrated ability to improve lead-to-meeting and meeting-to-close conversion rates through better targeting and messaging.
• Deep familiarity with CRM platforms, marketing automation, outbound tools, and performance marketing platforms.
• Comfortable owning budgets, CAC, ROI, and pipeline targets with accountability for outcomes.
• Highly analytical, data-driven, and confident in using insights to guide strategy and execution.
• Strong communication and collaboration skills, with the ability to work closely with founders and sales teams.
• Thrives in fast-paced, high-ownership environments and is comfortable with ambiguity while building scalable systems.