B2B Growth, Automation, AI & ABM Lead

This role is for one of the Weekday's clients

JobType: full-time

We are seeking a B2B Growth, Automation, AI & ABM Lead to design, build, and scale a predictable, high-quality B2B revenue engine for consulting-led and enterprise-focused businesses. This is a senior, hands-on role with clear ownership of demand generation, account-based marketing, automation, and revenue outcomes. The role goes beyond campaign execution—you will architect systems that consistently generate SQL-ready leads, enable sales teams, and demonstrate measurable impact on pipeline and revenue. You will operate with an agency mindset, implementing and optimizing these systems both internally and for client accounts, while leveraging automation and AI to drive efficiency, personalization, and scale.

Key Responsibilities

• Own end-to-end B2B demand generation across inbound and outbound channels with a strong focus on lead quality and revenue contribution.
• Design and execute multi-channel growth strategies using LinkedIn Ads, Google Search, retargeting, and nurture programs aligned to defined ICPs.
• Build and run Account-Based Marketing (ABM) programs for mid-market and enterprise accounts, including target account selection, buying committee mapping, and personalization frameworks.
• Drive ABM execution through LinkedIn targeting, personalized email outreach, and tight sales–marketing alignment workflows.
• Own B2B email marketing end-to-end, covering inbound nurture, outbound sequences, re-engagement, and lifecycle campaigns.
• Apply AI to improve email performance through personalization, copy optimization, sequencing, and timing.
• Build and scale a B2B SEO and content-led growth engine focused on high-intent keywords, solution pages, BOFU assets, and use-case-driven content.
• Partner with content teams to ensure SEO efforts directly support pipeline generation and sales conversations.
• Design, implement, and optimize CRM, automation, and AI workflows including lead scoring, routing, follow-ups, pipeline hygiene, and AI-assisted qualification.
• Create reusable automation and AI playbooks that can be deployed across multiple accounts and offered as scalable solutions.
• Own campaign budgets, forecast pipeline versus spend, and continuously optimize CAC, CPL, and ROI.
• Build dashboards and reporting frameworks to track MQL-to-SQL conversion, ABM engagement, pipeline impact, and channel performance.
• Lead client-facing execution with strong agency rigor, acting as a strategic advisor on B2B growth systems, automation, and AI adoption.

What Makes You a Great Fit

• 6–10 years of experience in B2B growth or demand generation with mandatory prior experience in an agency environment.
• Proven ownership of revenue outcomes, with a strong track record of generating sales-qualified leads and revenue pipeline.
• Deep hands-on expertise in ABM, B2B email marketing, B2B SEO, CRM platforms, automation tools, and AI-driven workflows.
• Strong understanding of enterprise and mid-market buying cycles, ICP definition, and sales readiness.
• Comfortable owning budgets, forecasting pipeline, and being accountable for ROI.
• Highly analytical and data-driven, with the ability to translate performance insights into clear growth actions.
• Experienced in working with cross-functional teams and senior stakeholders, balancing strategy with hands-on execution.
• Thrives in fast-paced, high-ownership environments and enjoys building scalable systems from the ground up.