Behavioral Communication & Content Designer, Mobile Care Companion

Entity: Noora Health India Pvt Ltd

Job type & Band:
Full Time, NH2L2

Location: Bengaluru, India

Team: Digital Product

Experience: 4-7 years

Reporting Manager: Ananth Kripesh Srinivasan

ABOUT THE ROLE

Mobile Care Companion (MCC) is Noora Health’s remote, mobile-based extension of the Care Companion Program that supports families over time through periodic messaging and medical executive support for inbound queries. Sustained engagement and retention on MCC drives stronger learning and recall of key health skills, improved caregiver confidence and adherence, and better long-term health outcomes. 

However, MCC currently faces high drop-off rates, making it critical to design content that is not only medically accurate, but also engaging, easy to follow, and supportive over time. This is where the Behavioral Communication & Content Designer plays a pivotal role: shaping how health skills are packaged, delivered, and experienced so families stay engaged and are able to act confidently on what they learn.

WHAT YOU WILL DO

Overall, you will apply behavioral science and conversational design lenses to translate medical guidance into clear, engaging communication that supports both learning and behavior change—especially for low-literacy and low-resource users.

• Translate product strategy, research, medical guidance and behavioral insights into actionable digital content.


• Design MCC content flows and journeys across text, audio, video, and assisted interactions, including escalation to medical executives.


• Apply behavioral science principles (motivation, friction reduction, habit formation, reinforcement, social norms) to improve engagement and completion.


• Collaborate with Product, UX, Visual Design, and program teams to ensure content is integrated seamlessly into the product experience.


• Maintain tone, style, consistency, and safety across MCC modules and touchpoints.


• Contribute to content guidelines, templates, and reusable content components for scalable deployment.

WHO ARE WE LOOKING FOR

This role is suitable for internal team members who bring:

• 4–7 years of experience in content design, behavioral communications, health communications, or instructional design for digital platforms.


• Strong writing, storytelling, and content structuring skills. Obsessed with creating impactful content that sticks.


• Experience applying behavioral insights to improve engagement, comprehension, and action.


• Ability to translate product strategy and research insights into actionable content.


• Familiarity with UX principles especially for app, voice, and chatbot-based experiences.


• Strong collaboration, attention to detail, and an inclusive, user centered approach.


• Knowledge of local languages or cultural contexts is a plus.

We encourage interested internal team members to apply and explore this opportunity to grow, collaborate across teams, and contribute to meaningful, user centered health services.