Bonanza Portfolio Ltd - Digital Marketing Executive

Job Title: Executive – Digital Marketing
Industry: Financial Services (Mutual Fund Distribution)
Experience: 5+ years
Location: Noida
Department: Marketing
Employment Type: Full-time

About Company:
Bonanza Portfolio Ltd., founded in 1994 and headquartered in New Delhi, is a leading financial services company with a strong presence across 560+ cities through 1,700+ outlets. It offers a wide range of services including equity broking, portfolio management (PMS), mutual funds, insurance, depository services, and merchant banking. With SEBI registrations across multiple categories, Bonanza is a trusted player in the BFSI sector, also expanding globally through its IFSC arm at GIFT City, enabling cross-border investments. The company manages over ₹355 crore in PMS AUM (as of June 2025) and leverages digital platforms to provide seamless trading and investment solutions.

Job Summary:

We are seeking a results-driven Digital Marketing Executive with a passion for financial services to support our mutual fund distribution business. The ideal candidate will assist in planning, executing, and optimizing digital campaigns aimed at increasing investor awareness, lead generation, and client engagement. This role requires a strong understanding of the financial services landscape, especially mutual funds, and how to connect with retail and HNI investors through digital platforms.

Key Responsibilities:

• Plan and run digital campaigns across Google Ads, Facebook, LinkedIn, YouTube, and other channels to drive traffic and lead generation.
• Promote mutual fund offerings, SIPs, educational content, and calculators through targeted digital strategies.
• Create, schedule, and monitor content for social media platforms to educate and engage followers on investment options and market trends.
• Optimize landing pages and digital content for SEO to increase organic traffic.
• Monitor website analytics, campaign performance, and lead funnels using tools like Google Analytics, CRM dashboards, and marketing automation platforms.
• Collaborate with content, compliance, and design teams to create investor-focused campaigns (including whitepapers, videos, blogs, and infographics).
• Execute email marketing campaigns for investor education, product updates, and event invitations (webinars, investment drives, etc.).
• Ensure all digital communication complies with SEBI guidelines and internal compliance requirements.
• Stay updated on trends in the financial industry and digital marketing best practices.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Finance, Business, or related field.
• 1–3 years of digital marketing experience, preferably in BFSI (Banking, Financial Services & Insurance).
• Good understanding of mutual funds, SIPs, and investor personas.
• Experience with Google Ads, Meta Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing tools (e.g., Mailchimp, Zoho Campaigns).
• Strong analytical skills to interpret data and optimize performance.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and deadlines.
• Certification in Digital Marketing (Google, Meta, HubSpot, etc.) is an added advantage.

Preferred Experience:

• Prior work in a financial advisory, mutual fund distribution firm, or fintech company.
• Familiarity with CRM tools (e.g., LSQ ) and basic knowledge of HTML/CSS for website edits.
• Understanding of financial compliance and SEBI regulations related to digital marketing.