Branch Activation Manager

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
 
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. 

What truly sets us apart is how we work. 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.  

Job Title:  Branch Activation Manager

Hiring Location: Chennai

The role

As a branch activation manager of KWIL, the person will be accountable for the KWIL monthly & quarterly volume & value growth. The person will be responsible for regional activation, high level of analytics to drive growth in every strategic channel / brand cell.  

What you'll be responsible for

The incumbent will be responsible for 5 big things (i) Focus monthly channel growth (ii) Retail productivity : Analytics to drive productivity of GT / Vending outlets. (iii) Branch opportunities for growth – Fairs and Festivals and Out of home events where consumption of IC is an opportunity(iv) Channel Program for growth (v) Monthly analytics on monthly estimation planning by channel. This role is a regional control centre, this role stretches your analytical skills, influencing skills and rigour in execution. You will lead regional & initiatives, collaborate cross-functionally, and ensure excellence at the point of sale.

• The person will work with the central teams, to plan the right inputs for the region along with central and regional teams and prepare a growth plan in accordance with the AOP
• Owner of the monthly / quarterly S&OP planning. Drive analytics by key cells (Channel* Region*SKU) and build relevant SOG’s for every channel and branch for driving competitive volume growth
• Plan & execute rhythm of the year. Business planning by month and quarter

• Responsible for deploying the regional plans in channels so that we drive more value growth and reduce non productive assets.

Trade Marketing & Champion for sales productivity

• Analyse internal & external data to drive channel insights and plan activities which will help us to win share – visibility / assortment / velocity
• Analyse the performance of the channel programs in the region and take calls, on next month actions on drop or gains
• Build & scale the retail environment initiatives for Ice-cream Category so that we drive more availability and visibility and build relevant assortment which drives assortment and win volume share.

Cross-Functional Collaboration

• Partner with branchl sales team, supply planners, category teams and finance on the shape of growth, and key commercial goals.
• Work with COE teams on selling system productivity and driving right sales capability in the region.

Performance Analysis & Weekly new flash

• Anchor analysis of the week and month delivery. The person will be responsible to hold the channel & sales forecast. Clearly spelling out the gaps and areas of wins and concerns.

We're looking for someone who

• Person with MBA and high bent of numerical skills
• 2 to 4 years of work experience only.
• Person who brings very high accountability and is very detail orientation and can effectively drive insights from numbers
• Collaborative and can work in stressful / some times situation which require hustling and speed
• Advantage if person has worked in sales in CPG  
• Team Size 1 analyst  

What you'll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.