Branch Sales Manager

Responsibilities:-

A) Sales & Distribution :-

• Creating a branch sales plan in alignment with the regional plan
• Ensuring that the products are available across the defined territory to reach the customer
• Increasing volume ties up and getting business from existing partners in the market/region
• Analyzing the current market coverage and dealer coverage and developing the distribution strategy to expand the channel reach for the products
• Ensuring effective deployment of staff at retail doors within cost parameters
• Assisting the sales team with maintaining relationships and negotiating and closing deals
• Analyzing the market data and developing distribution strategies accordingly
• Managing relationships with the distributors and the channel partners
• Developing and nurturing an extensive network of distributors and dealers in Trade
• Driving collection and reporting of required current and historical branch sales data to support category and channel analytics
• Driving sales target-setting for on-ground sales and conducting periodic reviews
• Executing sales volume and value targets for the branch.
• Managing company-owned retail outlets and evaluating store and individual performance
• Managing the execution of marketing initiatives (BTL) and overseeing all key account management activities for the branch
• Visiting markets to understand and resolve store operational queries
• Preparing periodic sales pipeline reports showing sales volume and potential sales for various sales channels.

B) Other Channel Partners:-

• Identifying and developing good franchisees in target markets and monitoring their performance.
• Refining the service network coverage and quality of service franchisees leading to better service delivery and growth in sales.
• Ensuring that channel partners (Large Format outlets and online channel partners) get a good fill rate
• Ensuring effective implementation of marketing and visual merchandising activities as per corporate guidelines in LF outlets
• Providing competitor analysis insights regularly to help Head Office (Sales and marketing) to make accurate demand forecasts.

C) Service Setup:-

• Building and stabilizing the service network leading to better service delivery and growth in sales
• Identifying the major complaint areas, and ensuring an after-sales service setup is created
• Identifying a good service franchisee for the commencement of service setup
• Monitoring and ensuring speedy implementation of New policies about Service and DSRC.

D) Inventory Management:-

• Overseeing all sales logistics for the branch for finished and defective goods
• Inventory planning to ensure the availability of the right stocks within the parameters specified
• Forecasting in SKU to ensure no loss of sale opportunity and no non-moving inventory in the warehouse.

E) Commercial :-

• Ensuring all pending claims of distributors are settled on time
• Ensuring receivables are under control and acceptable norms
• Managing Branch Budget
• Monitoring daily billing to distributors and the progress of the sale.

F) Team Management:

• Ensure the team is aligned to the assigned goals. Keeping them updated on their targets and support in achieving their targets
• Training the team on managing customers and distributors
• Motivating team through different engagement activities and group
• Leading and reviewed branch sales force productivity to meet value and volume targets.

Competencies:-

(Functional)

• Knowledge of Sales & Marketing concepts
• Knowledge of Business Analytics tools
• Knowledge of Inventory Management
• Knowledge of Distribution Systems and Channel Partners

(Behavioral)

• Strategic Orientation(Analytical and Problem-solving skills)
• Creating Customer Delight (Stakeholder management, influencing, and negotiating skills)
• Execution Excellence(Result orientation, interpersonal skills)
• Entrepreneurial Drive (Taking initiative)
• Leading People & and Managing Self
• Managing Ambiguity & and Change

G) Remarks-

• Good Communication Skills & clarity of thought in terms Sales Process
• Looking for stable candidates (Frequent job changes will be not considered)
• Strong Exposure to Channel Sales & exposure to Large format & Modern Trade is an added advantage
• Team Handling is compulsory (Compulsory to handle On Roll Team Only)
• Strong data analytical skills(Working knowledge of Excel is essential)
• Exposure to a cross-functional Team is an added advantage
• Candidates currently handling turnover of 120 Cr or above PA will only be considered.