About PushOwl (Brevo - Ecommerce).
PushOwl is a fast-growing eCommerce SaaS company serving 50,000+ customers globally, primarily in the US and Europe. We help brands like Levi’s, Louis Vuitton, Tissot, Chanel, and L’Occitane drive revenue through targeted marketing. We are part of Brevo and are building a powerful omnichannel marketing suite.
PushOwl by Brevo is looking for a Brand & Content Lead to own our narrative across the US Shopify ecosystem. But we aren’t playing by the old 2020 marketing playbook. We are building an AI-first, short-form video-driven media engine for 2026.
If you have 4-8 years of experience shipping fast, love community-led growth, and use AI tools to 10x your creative output without waiting on designers—this is your playground.
What You’ll Own
- Short-form video first: TikTok, Reels, YouTube Shorts, LinkedIn—educational, entertaining, scroll-stopping.
- Community-led growth: Turn power users into advocates, build where customers already are
- Narrative over features: Position PushOwl within bigger market shifts, make our strategy part of our identity
- Distribution-native content: Create for algorithms and shareability, not just quality
- Authenticity & transparency: Share the real story—our strategy, wins, learnings
- Influencer & creator partnerships: Identify and activate micro-influencers and creators in the Shopify/ecommerce space who can authentically promote PushOwl
What We're Looking For
- 4-8 years in brand/content/growth marketing at SMB-focused B2B SaaS companies selling to US customers
- Not enterprise SaaS—you've built brands for smaller businesses who buy quickly and care about value
- Portfolio showing modern brand work: short-form content, community initiatives, narrative-driven campaigns
- Deep understanding of the US market dynamics, buying behaviour, and cultural nuances
- AI-First & Vibe Marketing (Non-Negotiable)
- Create landing pages, content creatives, and marketing assets using AI tools—this is table stakes
- Use AI to 10x output: scripting, design, messaging testing, page building
- You ship fast without waiting for agencies or designers
You Can Execute
- Comfortable on camera or finding talent who can be
- Write, design, edit, and publish across formats
- Balance quality with velocity—perfect is the enemy of shipped
- Build content engines that scale without linear cost increases
What Success Looks Like
- PushOwl becomes a recognized brand in the Shopify ecosystem within 12 months ● Consistent content output driving measurable traffic, engagement, and conversions ● Community of advocates actively promoting the brand ● Influencer and creator network amplifying our message organically ● Brand becomes a competitive moat for customer acquisition and retention
Your Duties
- Brand positioning, voice, and narrative for the US SMB audience
- Content production across platforms (LinkedIn, YouTube, TikTok/Instagram, Twitter/X)
- Community building and engagement with customers and partners
- Influencer partnerships and creator collaborations in the Shopify/ecommerce space
- Ecosystem presence—how we show up in Shopify community, partner channels, industry conversations
- Metrics: brand lift, engagement, content performance tied to business outcomes
What We Offer
- Competitive salary
- High ownership and leadership exposure
- Fast-growing, dynamic work environment
- Flexible work setup
- Career growth opportunities
- Health & wellness benefits