Brand & Growth Manager

Brand & Growth Manager

Reports to: Growth Head / Founders

Location: Gurgaon (On-site)

Work Model: 5 Days (Work from Office)

Experience: 2–5 Years

Role Summary

We are looking for a Brand & Growth Manager who combines creative thinking with a strong growth mindset. The ideal candidate will build brand awareness while driving measurable business outcomes across customer acquisition, engagement, retention, and referrals. This role requires a balance of strategic thinking, campaign execution, customer insights, and performance measurement.

Key Responsibilities

1. Brand Strategy & Positioning

• Own brand positioning and messaging across all customer touchpoints.


• Build campaigns that strengthen brand awareness, trust, and premium perception.


• Ensure consistency across digital, offline, and customer communication channels.


• Monitor brand performance using awareness, engagement, and sentiment metrics.

2. Growth Marketing & Demand Generation

• Plan and execute integrated marketing campaigns to drive customer acquisition and revenue.


• Collaborate with the Performance Marketing team to improve full-funnel conversion.


• Develop referral, retention, and lifecycle marketing initiatives.


• Increase direct and organic acquisition through sustainable growth programs.

3. Customer Insights & Campaign Management

• Conduct customer research to identify growth opportunities and improve messaging.


• Translate customer insights into actionable marketing initiatives.


• Plan and execute campaigns with clearly defined goals, KPIs, and performance measurement.


• Continuously optimize campaigns based on customer behavior and business outcomes.

4. Analytics & Cross-functional Collaboration

• Track campaign performance using analytics and reporting tools.


• Measure KPIs including customer acquisition, engagement, referrals, retention, and campaign ROI.


• Collaborate with Product, Design, Content, CRM, and Performance Marketing teams to improve customer experience.


• Use marketing insights to support overall business growth strategy.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.


• 2–5 years of experience in Brand Marketing, Growth Marketing, or Consumer Marketing.


• Strong understanding of customer acquisition, retention, lifecycle marketing, and growth funnels.


• Experience with marketing analytics tools such as GA4, Looker Studio, Mixpanel, or similar platforms.


• Excellent communication, storytelling, and stakeholder management skills.


• Strong analytical mindset with the ability to connect marketing activities to business outcomes.


• Experience in consumer internet, D2C, SaaS, mobility, travel, or technology businesses will be an added advantage.

What Success Looks Like (First 6–12 Months)

• Increase brand awareness and customer engagement through measurable marketing initiatives.


• Improve customer acquisition, retention, and referral performance.


• Launch successful integrated marketing campaigns that contribute to business growth.


• Build a stronger organic acquisition engine alongside paid marketing efforts.


• Become a key contributor to the company's growth by delivering measurable marketing outcomes.