Brand Extension and Innovation Manager - India Area

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Quote from Hiring Manager

Are you ready to work on some of the world’s most iconic and premium spirits Trademarks?

Are you ready to stretch the boundaries of those trademarks, innovation and build new brand extensions and innovations with those trademarks? 

Are you comfortable operating with ambiguity and have an innovation mindset with a strong business acumen to build new business and brands?

If the answer to these questions is a Big Bold Yes, then we have the perfect opportunity for you! 

Meaningful Work From Day One

The Brand Extension and Innovation Manager  is responsible for building new brand extensions and scaling up the existing ones, building them into fast growing sustainable businesses for Brown-Forman in India.  

She/He will champion brand and business growth for the brand extension portfolio. The role requires close collaboration with multiple internal and external stakeholders, including the global brand teams, sales teams, legal, Trademark & compliance, supply chain, agencies (BTL/media/research), country brand teams, third party distributors, manufacturers and licensees. 

What You Can Expect

Strategic Roadmap: Develop and execute the  three year strategic roadmap and annual  business plans for BF Brand Extension to deliver on KPIs and business goals

Innovation & NPD: Collaborate with global brand teams and local 3rd party experts on New Product Development (NPD), managing product, packaging, and pricing ladders 

Commercial Accountability: Manage and own the P&L for the extension business, ensuring profitability and driving volume and value growth

GTM Strategy: Drive end to end Go-To-Market strategies for the brand extensions from business planning, product development to commercialization -  distribution and consumer demand generation 

Stakeholder Engagement: Coordinate with legal and compliance teams to ensure all brand extensions adhere to local Indian regulations 

Brand and Activation Plans: Work closely with brand teams to co-develop annual brand and activation plans for the brand extensions and relevant trademarks 

What You Bring to the Table

• Demonstrable experience of product development & management, business development experience in consumer products or lifestyle category, 

• Experience in managing licensing business will be an added advantage

• Proven track record of successfully delivering brand and business growth in a highly competitive environment.

• Previous experience of leading & working with multiple agencies/business partners and cross-functional teams

• Marketing and Commercial acumen with strong P&L management experience 

• Willingness to travel approximately 20 to 25% of the time

• High level of strategic, conceptual, analytical and creative skills

• Strong communication and storytelling skills with ability to influence without authority 

What Makes You Unique

• Experience and proven success in successfully building brand extension business for spirits or consumer trademarks 

• Experience in sales or marketing in career journey 

•  Deep understanding of CCPA, ASCI (Advertising Standards Council of India) guidelines for brand extensions

• Action-biased and output-oriented approach toward ambitious targets

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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