Brand Manager

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 1200000 (ie INR 10 - 12 LPA)

Min Experience: 5 years

Location: Hyderabad

JobType: full-time

We are seeking an experienced Brand Manager to drive brand strategy, consistency, and positioning across all physical and digital touchpoints. This is a high-ownership role that requires a blend of strategic thinking and hands-on execution to build a distinctive and aspirational brand in the real estate space.

As part of a growing organization, you will play a key role in establishing brand systems, processes, and best practices, laying a strong foundation for long-term growth, recognition, and market differentiation.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute comprehensive brand strategies to strengthen identity, visibility, and recall
• Ensure all brand communications align with the organization’s vision, values, and positioning
• Build a differentiated brand narrative that resonates with target audiences

Brand Consistency & Creative Management

• Maintain consistency across all touchpoints, including marketing collateral, project sites, events, and digital platforms
• Collaborate with design agencies and external vendors to create high-quality, brand-aligned assets
• Oversee content development and ensure cohesive, compelling storytelling across channels

Digital & Social Media Presence

• Lead and manage social media platforms, including LinkedIn, in line with brand positioning
• Ensure content strategy reflects brand ethos and drives engagement
• Work closely with agencies to optimize digital presence and campaigns

Research & Insights

• Conduct market research and competitor analysis to identify growth opportunities
• Monitor brand performance and recommend strategies for continuous improvement
• Leverage insights to refine positioning and communication strategies

Vendor & Budget Management

• Manage relationships with external agencies and vendors
• Oversee budgets, ensuring effective allocation and ROI on marketing spends
• Drive efficiency and accountability across brand initiatives

Key Skills & Competencies

• Strong understanding of branding, positioning, communication, and design principles
• Experience in media planning and performance analytics
• Ability to work independently with end-to-end ownership
• Excellent communication, storytelling, and presentation skills
• Strong vendor management and budget control capabilities
• Knowledge of digital marketing and campaign optimization
• Analytical mindset with a focus on insights and continuous improvement

Qualifications & Experience

• Bachelor’s degree in Marketing, Design, Communications, or a related field
• 5–8 years of experience in brand management
• Prior experience in real estate, lifestyle, or FMCG sectors preferred
• Proven track record of building and maintaining brand identity across multiple channels

Skills

• Media Planning
• Performance Analytics
• Vendor & Budget Management
• Branding & Design Principles
• Social Media Marketing