Brand Manager

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Job Description

The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development and driving omni-channel business for the brand.

Will report to – Chief Manager- Marketing

EXPERIENCE:

• 2-5 years of total work experience in OTC/FMCG sector (Intimate care/OTC preferred)

Exposure to Ecommerce heavy brands

• Should have exposure to omni-channel activations (GT, MT, Ecomm), media planning, digital Campaigns

• Should have exposure to building integrated marketing campaigns

• Analytical skills

• Leadership and planning ability

• Communication and presentation skills

Key Role & Responsibilities:

Drive Key Business Agenda

Plan & deliver business objectives for the brand(s) assigned as per Annual and Quarterly Operating Plans

Monthly & Annual BTL/ ATL input Planning & Monitoring

Regular Monitoring of the brand health (consumer metrics) and offtake trends to ensure better planning

Sales target achievement brand-wise / product-wise in accordance with Operating Plan to achieve Business Targets & Management Goals.

Market Share Target: Equal focus on products & brands across channels in respective zone for achievement of growth targets as per business plan and Market Share objectives set for the Zone. Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies

Develop and implement Marketing plans

Develop & implement marketing plans which addresses brand requirements –short term & long term Develop and implement the communication strategy for the brand.

Conceptualize & implement 360°marketing programs.

Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

Driving Digital campaigns/activations for the brand

Interface with internal stakeholders like sales, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning

Visual Merchandising: Effective execution of ATL&BTL activities, product display support.

Generate Market Insights

Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.

Lead and generate strong consumer insights for NPD and powerful communication of the brand.

Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets.

People Management and Development

Independently take on responsibilities of brand building and liaising with different stakeholders