Brand Manager

Job
Title Brand Manager
Purpose of the Role
Drive brand growth and strengthen market presence across the organization's skincare and/or babycare portfolio.  

Key Job Functions

1. Develop and execute brand strategies aligned with business goals, and drive brand positioning, communication, and storytelling to enhance customer engagement.

2. Plan and manage marketing campaigns across digital, retail, and offline channels, including product launches, promotional activities, and go-to-market strategies.

3. Analyze market trends, consumer insights, and competitor activities to identify growth opportunities, and monitor campaign performance to optimize marketing initiatives based on data.

4. Work closely with product development, sales, creative, and external agency partners to ensure consistency in brand messaging and visual identity across all touchpoints.
5. Manage brand budgets and evaluate campaign ROI.
Reporting Relationships
Reports To Marketing Head / Director Reported By NA  
Qualifications & Experience Required
Qualification Graduation (MBA in Marketing preferred)
Required Experience 5+ years, with mandatory experience in skincare and/or babycare brands