Brand Manager

Rebel Foods is hiring Brand Managers.

We think Brand Managers are no less than Brand CEOs, to be honest!. Now that it sounds big and exciting, be very sure about it as great things don’t come that easy. For now, you have to read all of this :)

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in 4 countries (including India, UAE, UK, Saudi) with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System. Rebel Foods has built several category-leading brands in the F&B space namely Behrouz Biryani (Biryani), Faasos (wraps & rolls), LunchBox (Meals), Sweet Truth (Desserts) and The Good Bowl (Bowls) while it has disrupted large categories dominated by global QSRs since decades to reach the top 3 position in India in no time via Oven Story Pizza (Pizza) & Wendy’s (Burgers).

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never-seen-before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core. We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.

About the role :

By now it should be evident that the tipping point in our journey has been the shift to cloud kitchen model, launching of new brands and strengthening of existing brands. “POWER OF BRANDS” is our holy grail of success and that’s how significant they are to our existence.

At the core, a Brand Manager’s role at Rebel Foods is to:

• Lead the development and implementation of comprehensive brand strategies and collaborate with cross functional teams to align brand strategies with overall company goals
• Lead the offline (dine-in) business charter for the organization including expansion, new store openings and growing them as per aligned annual business plan
• Assist in the planning and execution of campaigns and activities to promote brand awareness and brand love with both internal and external teams/partners
• Work with cross-functional teams to launch the products/brands as per consumer trends and inputs from various sources
• Monitor key metrics related to brand health and analyze data inputs on brand performance and propose adjustments to strategies as needed
• Support and collaborate with the social media team in ideation around content planning and ways of improving engagement

Candidate Requirements & Qualifications:

• Customer obsession
• Self-starter and hustler attitude
• Great execution rigour
• MBA from tier 1 or tier 2 b-school
• 1-2 years of experience demonstrating impact created through first-principle thinking, hustle and curiosity

Why Rebel?

• Learn and create a lasting impact with a true category creator of a multi-brand cloud kitchen model.
• Leaders and peers at rebel imbibe Rebel value learning from which shapes oneself into a true entrepreneur
• Get a chance to build and scale multiple 1000+cr brands under one roof, a first in global QSR/food space
• Work in a great culture filled with empowerment, trust, innovation, enablement and fun
• Create wealth with attractive ESOP grants & policy over a longer tenure

The Rebel Culture:

We believe in empowering and growing people to perform their best at their job functions. We follow an outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind.