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Brand Manager - Ethical Marketing

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Job Description - Brand Manager - Ethical Marketing

Company Description

Our client is large MNC Group, with diversified interests in Pharmaceuticals, Healthcare & FMCG.

Job Description

Job Summary

- Responsible to drive Ethical Marketing lever of global flagship brands

Job Responsibilities

  • Formulation of annual marketing strategies, communication development for HCP/Patients   
  • Execution Excellence in driving multi-specialty HCP (Diabeto/Endo, Physicians, Dietitians and Pharmacist) activations/engagements
  • Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force
  • Responsible to identify potential opportunities within community & drive incremental growth of products with synergy
  • Responsible for the topline and A&P management
  • Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales
  • Manage creative agencies, collaborate closely as strategic partners
  • Liaise with market research team to gather and analyze latest trends/insights by using qualitative/quantitative resources
  • Support and drive sales team in achieving targets and ROI
  • 100% Adherence to company's Ethics and Compliance policy

Qualifications

  • Worked in brand management/ marketing
  • Should have strong community marketing experience & community business model know-how
  • Successful track record of establishing new categories/concepts/brands among HCPs and/or consumers
  • Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
  • Experience in sales function will be an added advantage
  • Total desirable experience of 5-8 years in marketing.
  • Strong in product and therapy science.
  • MBA Marketing from reputed Institute is desirable but not a limitation
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