Brand Manager - Large Categories

Company : Heritage Food Limited

Job Type : Full Time

Hyderabad, Telangana

Job Description - Brand Manager - Large Categories

Summary:

This role is pivotal in driving the growth and profitability of the ice cream business by leading strategic marketing initiatives and fostering innovation. The position focuses on strengthening brand positioning through deep consumer insights, developing a diverse portfolio of sub -brands tailored to evolving consumer needs, and executing targeted marketing campaigns that elevate category performance. The incumbent will spearhead the development and launch of new products to reinforce Alpenvie’s market presence, ensuring alignment between brand vision, consumer expectations, and business objectives. By leveraging data -driven strategies and creative execution, the role ensures sustained competitive advantage and measurable impact across all marketing activities.

Responsibilities:

Develop and implement innovative growth strategies and comprehensive 360 -degree marketing plans.
Translate brand identity and key messaging into actionable go -to -market strategies.
Lead creative development to inspire consumer engagement and drive desired behaviors.
Define performance benchmarks, cost structures, pricing frameworks, market applications, and sales forecasts.
Track, analyze, and report on campaign performance, including ROI and KPIs.
Monitor market trends, consumer preferences, and competitor activities to inform strategic decisions.
Oversee product distribution effectiveness and evaluate consumer feedback to optimize offerings.
Align cross -functional teams around brand direction, strategic choices, and execution tactics.
Build and execute long -term brand and marketing strategies that support business growth.

Requirements

Requirements:

Proven experience in brand management, marketing strategy, or product innovation within FMCG or consumer goods.
Strong analytical skills with experience in performance measurement, ROI assessment, and KPI tracking.
Demonstrated ability to lead creative development and cross -functional collaboration.
Deep understanding of consumer insights, market research, and competitive landscape analysis.
Excellent strategic thinking and problem -solving capabilities.
Proficiency in developing and executing integrated marketing campaigns.
Ability to manage multiple priorities in a fast -paced environment.
Experience with product launches and portfolio management is highly desirable.

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