Brand Marketing Executive (Beauty/D2C)

ABOUT MOROMAA

Moroma is an Indian personal care brand bringing Moroccan-inspired skincare and body rituals to India, built around hero ingredients argan oil and nila – sourced directly from Morocco. We are a fast-growing D2C brand at the launch stage, backed by investors, and looking for someone to help shape and scale our voice, content, and visual identity as we grow.

THE ROLE

We are looking for a Marketing & Brand Manager to own brand storytelling end-to-end — from social content to packaging to PR — and to be the connective tissue between our designer, content, and external partners. You will work directly with the founder/CEO and have real ownership from day one. This is not a corporate role. It is hands-on, fast-moving, and what you build will be visible and yours.

WHAT YOU WILL OWN

• Content Strategy and Execution: Own the content calendar and oversee execution across Instagram, YouTube, and other platforms — Reels, carousels, captions, and long-form.

• PR Management: Coordinate with the PR agency on press, media placements, magazine features, and launch visibility.

• Packaging and SKU Design: Lead design direction and copy for new product packaging, working closely with print vendors; conduct competitive referencing to inform visual direction.

• Design Oversight: Review and direct layouts, typography, and packaging mockups. You must know what good looks like even if you are not designing yourself.

• Print File Literacy: Comfort with packaging specs: CMYK, bleed, safe zones, dielines, and vendor-ready file formats.

• CEO Collaboration: Work closely with the founder on brand positioning, campaign direction, and key decisions. You will be a strategic partner, not just an executor.

• Markets and Activations: Be present and manage brand stalls at markets, pop-ups, and activations. Travel within the city and outstation when required.

• Performance Tracking: Basic comfort tracking content performance, campaign budgets, and reporting results.

WHAT WE ARE LOOKING FOR

• 2 to 5 years of experience in brand or marketing management, ideally in beauty, personal care, or D2C.

• Strong design sensibility — you do not need to design yourself, but you need to direct confidently.

• Hands-on experience planning and executing social content: Reels, captions, content calendars.

•Comfortable working with PR agencies and managing media relationships.

• Familiar with print production basics: CMYK, bleed, dielines, and packaging specifications.

• Excellent written and visual communication skills — brand copy that sounds human, not corporate.

• Able to handle pressure and tight deadlines without losing quality. Startup pace is real.

• Available to work on weekends when the business requires it — launches, markets, activations.

• Willing to travel for stall management, markets, and brand events.

•A self-starter who wants to grow fast, take ownership, and build something from the ground up.

• Prior experience managing or mentoring at least one direct report.

BONUS POINTS

• Background in or genuine passion for skincare, beauty, or wellness.

• Experience working at an early-stage D2C or consumer brand.

• Familiarity with Moroccan, Ayurvedic, or heritage beauty narratives.

• Comfortable in a founder-led, high-ownership environment.

WHAT YOU GET

• Direct access to and mentorship from the founder/CEO.

• Real ownership of a brand being built from scratch.

• The chance to be part of a launch and shape a brand story from day one.

• One day work from home per week.