Brand Marketing Manager

What You Will Do

• Define go-to-market strategies and quarterly growth initiatives for retail learning programs.


• Build acquisition programs across search, social, performance media, messaging, email, communities, and offline activations.


• Design learner journeys that convert prospects into registrations and paying participants.


• Create targeted campaigns for different learner segments and continuously refine audience strategies.


• Use CRM and automation tools to manage prospects, automate follow-ups, and improve lead-to-enrolment movement.


• Partner with sales, trainers, subject experts, and delivery teams to improve campaign outcomes.


• Oversee marketing assets such as web pages, campaign creatives, emailers, brochures, and promotional content.


• Use campaign and customer data to identify drop-offs, improve funnel performance, and optimize spending.


• Track acquisition cost, lead quality, conversion rates, enrolments, revenue contribution, and campaign ROI.


• Guide and develop the marketing team while managing priorities, timelines, and external/internal stakeholders.

What We’re Looking For

• 5+ years of B2C/growth marketing experience, preferably within Education, EdTech, Training, or consumer services.


• Demonstrated experience in acquisition, demand creation, and conversion-focused marketing.


• Strong exposure to CRM, marketing automation, lead nurturing, segmentation, and lifecycle campaigns.


• Working knowledge of digital acquisition, SEO, landing pages, analytics, and conversion optimization.


• Strong analytical thinking, team leadership, communication, and execution skills.