Brand Marketing Manager

Overview:We are seeking a dynamic and action-oriented Brand Marketing Manager to join our team. This role is critical in taking the AssetPlus brand deeper into regional areas of India, building a strong presence, creating market buzz, and increasing brand visibility. The ideal candidate will be an execution powerhouse, responsible for implementing and managing brand-building activities to establish AssetPlus as the go-to brand for all things related to mutual funds across the countryKey Responsibilities:Develop and execute comprehensive regional brand strategies tailored to specific areas in IndiaIdentify regional market trends, preferences, and opportunities to maximize brand impactImplement initiatives to strengthen brand presence and reputation in regional marketsCreate and manage regional marketing campaigns, events, and promotional activitiesFoster strong relationships with mutual fund distributors, stakeholders, and community leadersGenerate excitement and buzz about AssetPlus through innovative marketing techniquesUtilize digital, social media, and traditional marketing channels to reach and engage target audiencesOrganize and participate in regional events, workshops, and seminars to promote AssetPlusEnsure consistent brand messaging and visibility across all regional touchpointsMonitor and analyze the effectiveness of brand initiatives, adjusting strategies as needed for optimal resultsCollaborate with the central marketing team to align regional activities with overall brand objectivesTake full ownership of the execution of all regional marketing activitiesWork closely with internal teams and external vendors to ensure timely and efficient implementationTrack progress, report on key metrics, and continuously seek ways to improve brand performance.Drive initiatives to boost retention with partners, including recognition programs and other engagement strategies.Qualifications:Master's degree in Marketing, Business Administration, or a related field.Minimum 5 years of Branding ExperienceExperience in startups, e-commerce, and edtech is preferredProven experience in brand management, marketing, or a similar role, preferably within the fintech or financial services industry.Strong understanding of regional markets in India and the mutual fund distribution landscape.Exceptional communication, interpersonal, and relationship-building skills.Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.Creative thinker with a passion for innovation and brand storytelling.