Brand Marketing Manager / Lead - Consumer Internet

Role Overview:

We are seeking a seasoned Brand Marketing Manager to spearhead our brand narrative and consumer engagement strategies in Mumbai. In this role, you will act as the custodian of our brand identity, translating business objectives into compelling marketing campaigns that resonate with our target audience. You will collaborate closely with cross-functional teams, including product, sales, and creative departments, to ensure a cohesive brand voice across all touchpoints. By leveraging deep consumer insights and data-driven marketing analytics, you will drive brand equity, enhance market positioning, and ultimately influence long-term business growth and customer loyalty.





Key Responsibilities:

- Develop and execute comprehensive brand marketing strategies that elevate market presence and drive consumer acquisition across digital and offline channels.

- Lead end-to-end campaign management, from conceptualization to execution, ensuring all marketing communications align with the overarching brand vision and business goals.

- Utilize marketing analytics and consumer research to identify market trends and behavioral patterns, enabling the team to refine product positioning and messaging.

- Manage brand solutions and partnerships to expand our reach, ensuring that every consumer touchpoint delivers a consistent and premium brand experience.

- Collaborate with internal stakeholders to translate complex product features into clear, benefit-oriented narratives that drive engagement and conversion.





Required Skillset:

- Demonstrated expertise in building and scaling brand identity, with a proven ability to manage complex marketing communications and integrated campaigns.

- Strong analytical mindset with the ability to interpret consumer insights and market research data to inform strategic decision-making.

- Exceptional communication and interpersonal skills, capable of influencing cross-functional teams and managing relationships with external partners.

- A strategic thinker who thrives in a fast-paced environment, possessing the agility to pivot strategies based on real-time performance metrics and market shifts.

- A postgraduate degree in Management or Marketing from a premier institute is highly preferred, reflecting a strong foundation in marketing principles.

- Comfortable working in a high-energy, on-site environment in Mumbai, demonstrating the ability to lead initiatives independently while fostering a collaborative team culture.





Tags:

Brand Management, Brand Marketing, Marketing, Marketing Communications, Consumer Marketing, Digital Marketing, Marketing Analytics, Campaign Management, Market Research, Product Marketing, Brand Solutions, Consumer Insights