Brand Marketing Manager (TV & Digital Brand, Media Planning, Agency Handling)

Brand Marketing Manager (TV & Digital Brand Experience, Media Planning, Agency Coordination)

Job Location - Mumbai
Work from office only (5 days)
Budget - up to 45LPA
Exp - 3 to 8 Years from Consumer Internet 

Position Overview

We are looking for a dynamic Brand Marketing Manager with 3 to 8 years of experience to drive our brand strategy across traditional and digital mediums. In this role, you will lead comprehensive 360° brand campaigns, spearhead media planning initiatives, and act as the primary bridge for agency coordination to ensure seamless execution, high Share of Voice (SOV), and customer acquisition.

Key Responsibilities & Scope

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  360° Brand Campaigns: Build breakthrough campaigns seamlessly spanning TV (Linear/CTV) and digital channels, OOH, and influencers.

  
  


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  Strategic Media Planning: Spearhead media planning initiatives, defining optimal channel mix, flighting schedules, and budget allocations to maximize reach, engagement, and ROI.

  
  


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  Agency & Partner Management: Drive day-to-day agency coordination, briefing creative and media partners to ensure flawless campaign delivery and brand consistency.

  
  


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  Brand Storytelling & Strategy: Shape compelling brand narratives, translating consumer insights into culture-worthy campaigns that blend mass-market reach with premium brand positioning.

  
  


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  Performance & Data Optimization: Monitor segment-level campaign performance metrics, analyzing engagement, SOV, SOE, and customer acquisition data to optimize future strategies.

  
  


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  Cross-Functional Collaboration: Partner closely with Creative, Media, Product, Digital, Sales, and Growth teams to align marketing initiatives with business goals.

  
  

Must-Have Qualifications & Skills

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  Experience: 3 to 8 years of progressive brand marketing experience (Consumer Tech, Internet, or Premium Consumer Brands preferred).

  
  


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  Channel Expertise: Proven hands-on experience managing integrated campaigns with strong exposure to TV and digital brand experiences.

  
  


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  Core Competency: In-depth expertise in media planning and strategic channel distribution.

  
  


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  Operational Excellence: Strong creative and media agency coordination and vendor management capabilities.

  
  


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  Mindset: A sharp combination of creative storytelling instinct and data-driven thinking.