Brand Solutions Lead

Brand Solutions Lead – Job Description

About the Role

We are looking for a Brand Solutions Lead to drive digital brand strategy and execution for a leading makeup & cosmetics brand. This role requires a strong understanding of beauty consumers, makeup -led storytelling, and platform -first content across Instagram, YouTube, creators, and e -commerce touchpoints.

You will lead brand narratives, manage senior client stakeholders, and mentor a team while ensuring high -impact, performance -led beauty content. If you live and breathe makeup trends and know how to turn product features into compelling digital ecosystems, this role is for you.

Key Responsibilities

Brand Ownership & Client Leadership

• Own end -to -end digital brand solutions for a makeup & cosmetics portfolio
  

• Act as the primary point of contact for senior client stakeholders
  

• Translate brand objectives into platform -specific beauty storytelling
  

• Ensure consistency in brand tone, product education, and visual identity
  

Beauty Content & Digital Strategy

• Lead Instagram -first beauty content (reels, tutorials, demos, before -after formats)
  

• Build content pillars across product launches, shade stories, how -to’s, creator reviews, and UGC
  

• Plan monthly and seasonal content calendars aligned to launches, trends, and consumer moments
  

Campaigns & Launches

• Lead new product launch campaigns from concept to execution
  

• Develop creator -led campaigns using formats like GRWM, transformations, shade matching, and wear tests
  

• Ensure integrated execution across organic, influencer, paid media, and e -commerce content
  

Performance & Optimization

• Review campaign performance across reach, engagement, saves, CTR, and conversions
  

• Translate insights into content, format, and creator optimizations
  

• Continuously refine storytelling based on platform behavior and beauty trends
  

Team & Process Leadership

• Manage, mentor, and upskill brand servicing and creative team members
  

• Drive clarity across briefs, timelines, approvals, and deliverables
  

• Ensure high -quality, detail -oriented, and brand -compliant output
  

Collaboration & Execution

• Work closely with creative, influencer, media, production, and design teams
  

• Oversee shoots, edits, creator content, and post -production
  

• Champion best practices in beauty content (lighting, textures, shade accuracy, inclusivity)
  

Beauty Trends & Culture

• Stay updated on global and local beauty trends, creators, and platform features
  

• Track innovations in routines, ingredient storytelling, inclusivity, and community -led discovery
  

• Apply trends to real -time content and campaign planning
  

What We’re Looking For

Core Requirements

• 4+ years of experience in digital/creative agencies or beauty/cosmetics brands
  

• Proven experience handling makeup or beauty personal care brands
  

• Strong command of Instagram, reels, creators, and beauty -first formats
  

• Experience managing large accounts and senior stakeholders
  

• Strong communication, presentation, and problem -solving skills
  

• Team leadership experience
  

Skill Set

• Deep understanding of makeup products, shades, textures, finishes, and claims
  

• Ability to convert product benefits into engaging digital content
  

• Strategic thinking with hands -on execution capability
  

• Strong visual eye for beauty and product representation
  

Nice to Have

• Experience with e -commerce beauty content and launch assets
  

• Familiarity with influencer ecosystems, contracts, and content rights
  

• Understanding of performance -driven beauty storytelling
  

Why Join Us

• Work on a high -impact makeup & cosmetics brand
  

• Be part of an integrated digital ecosystem
  

• Lead a team shaping modern beauty storytelling
  

• Opportunity to innovate in a fast -moving beauty landscape