Branding and Marketing Manager

This role is for one of Weekday’s clients
Min Experience: 7 years
Location: Mumbai
JobType: full-time

Are you a dynamic marketing leader ready to shape brand strategy on a national and global scale? We're looking for a Senior Manager – Branding & Marketing to lead end-to-end brand and marketing initiatives across diverse platforms and markets.

Role Overview
As the Head of Branding & Marketing, you will spearhead a comprehensive branding, communication, and marketing strategy. This leadership role includes managing brand identity, digital presence, public relations, trade marketing, and customer engagement — driving alignment with business objectives and market trends.

Key Responsibilities
* Develop and execute integrated marketing strategies aligned with business goals.
* Build and elevate brand equity among customers, partners, investors, and employees.
* Lead internal/external communications including PR, media relations, and corporate communications.
* Oversee digital marketing (SEO, SEM, email, social media) and performance analytics.
* Plan and manage product launches, events, exhibitions, and customer programs.
* Drive digital transformation through CRM, automation tools, and analytics platforms.
* Collaborate with cross-functional teams (sales, product, operations) for market strategies.
* Manage external partners: creative agencies, PR firms, digital vendors.
* Track campaign ROI, market impact, and key brand performance metrics.

Qualifications & Experience
* MBA/PGDM in Marketing, Branding, or Communication.
* 10–12 years of progressive experience in marketing and brand management.
* Industry experience in manufacturing, automotive, engineering, or B2B sectors preferred.
* Proven track record in brand strategy, campaign execution, and digital innovation.
 

Key Skills
* Strategic thinking with strong creative acumen.
* Exceptional leadership and stakeholder management.
* Excellent communication skills—written and verbal.
* Hands-on knowledge of digital marketing tools, CRM systems, and analytics platforms.
* Ability to manage cross-functional teams and external partners.
* Customer-first mindset and strong business orientation.