BTL Marketing -Assistant Manager

Position - Assistant Manager – Marketing                                                    

 Location - Chennai                                                                                    

  Reporting To - Head – Marketing

Key Responsibilities BTL Marketing & Store Promotions

●      Plan and execute BTL campaigns across EBO stores to drive customer footfall and sales.

●      Organize local marketing activities and community engagement programs.

●      Coordinate seasonal promotions, store launches, anniversary events, and special sales campaigns.

●      Identify local marketing opportunities and partnerships to enhance store visibility.

EBO Store Marketing

●      Develop and implement localized marketing plans for individual stores and regions.

●      Work closely with store operations teams to execute promotional activities effectively.

●      Monitor campaign performance and provide recommendations for improvement.

●      Ensure consistent brand communication and visibility across all store touchpoints.

●      Launching new stores within the budget & monitor efficacy of the activities.

Brand Activation & Events

●      Plan and execute customer engagement events, fashion showcases, and brand-building initiatives.

●      Coordinate participation in exhibitions, trade events, and local promotional activities.

●      Manage vendor relationships and ensure timely execution of marketing events.

Marketing Budget & Vendor Management

●      Manage marketing budgets allocated for regional and store-level activities.

●      Negotiate with vendors, agencies, printers, and event partners for cost-effective execution.

●      Track marketing expenses and ensure optimum ROI on marketing investments.

Reporting & Analysis

●      Measure effectiveness of ATL and BTL campaigns through footfall, lead generation, customer acquisition, and sales metrics.

●      Prepare periodic marketing reports and campaign performance reviews.

●      Analyze market trends, competitor activities, and customer insights to recommend new initiatives.

Key Requirements

●      3-7 years of experience in Marketing, preferably in Retail, Fashion, Apparel, FMCG, or Consumer Brands.

●      Strong exposure to BTL marketing, local store marketing, and brand activation activities.

●      Good understanding of retail marketing and customer acquisition strategies.

●      Strong vendor management and negotiation skills.

●      Excellent communication, coordination, and project management abilities.

●      Willingness to travel extensively across store locations.

Preferred Qualifications

●      MBA in Marketing

●      2-3 years of experience in handling marketing activities for Exclusive Brand Outlets (EBOs) or retail store networks.

●      Exposure to fashion, apparel, lifestyle, or retail brands will be an added advantage.