BTL Marketing Executive

Job Summary:

We are looking for a dynamic and result -driven BTL Marketing Executive to plan and execute ground -level marketing activities. The role involves organizing promotional events, dealer activations, customer engagement programs, and brand visibility campaigns to generate leads and increase sales.

Key Responsibilities:

• Plan and execute BTL marketing campaigns (roadshows, dealer meets, exhibitions, events, etc.)
  

• Coordinate with sales teams for lead generation activities
  

• Organize product demonstrations and on -ground promotions
  

• Manage vendor relationships and promotional materials
  

• Ensure brand visibility at retail outlets and field locations
  

• Track campaign performance and prepare reports
  

• Conduct market research and competitor analysis
  

• Handle branding materials like banners, standees, pamphlets, etc.
  

Requirements

Qualification:

• Bachelor’s degree in Marketing, Business Administration, or related field
  

• MBA (Marketing) preferred
  

Experience:

• 1–4 years of experience in BTL marketing / field marketing
  

• Experience in events, promotions, or activation campaigns preferred

Required Skills:

• Strong communication and coordination skills
  

• Good planning and execution ability
  

• Vendor management skills
  

• Basic reporting and MS Excel knowledge
  

• Willingness to travel frequently