Business Analyst - Product Management

Job Role : Business Analyst

Departments: Product Management

Job Code :                                                                                                

Location: Mumbai

Reports To: Segment Head

Key Stakeholders :

1: Job Purpose Statement (Summarize in one/two statements why this job exists, and the contribution makes to the overall business of the company).

Analyze YOHT products versus competition product offers through comprehensive data mining and desk research to support the product management function to devise YOHT’s strategy for new product offering or go to market approach. Ensures application of the YOHT’s marketing strategy through creation of presentation templates as desired by the Product Managers. Increase the level of professionalism with verticals through the implementation of defined Added Value Services.

2: Organisational Relationship (Provide an organisational chart which illustrates the role structure above and below and parallel to this position).

3: Duties & Responsibilities (List in the order of importance the duties & responsibilities of this job)

4: Decision Making Authority (This will be for every job allocated to the individual)

Refer to the Decision making box for detail information):

• Ensure execution of pricing approved in NPR at the market level


•  Propose marketing analysis for different product segments


•  Implement new offers (product launches) into the product database and accelerate their updation in the system vs. existing offers/competition products


• Marketing and Commercial operations

• Carry out commercial operations (Price comparisons, product sales, product mix) taking into account validated recommendations from product management team


•  Deploy and manage the market intelligence database


• Analyze and track the results of marketing actions


•  Evolve the Competition tracker

• Provide all necessary information to improve the information required by Product Management team for strategy building or New Product launch


• Share with the principal stakeholders the quantitative and qualitative results


• Follow Product Management team planning to launch Product and manage its implementation


• Ensure the consolidation of customer audits done at regional levels for Original Equipment manufacturers and key distributors


• Support the Product Management team in their presentation to relevant stakeholders

Schedule A

Decision Making Authority (For each decision type define if the action involves below mentioned categories:

Schedule A : Execution

Schedule B: Follow SOP/policy for decision to be made. (Moderate to Complex decision making)

Schedule C: Decide within approval limits) Complex/tactical/strategic decision making impacting the outcome.

****Can be merged with duties & Responsibility.

5: Key Result Areas (List the key deliverables that quantify successful performance in the role).

• Put in place the database to analyze YOHT’s product portfolio wrt tech specs/region wise


• Put in place the database to analyze competition wrt to tech/sales /market penetration


• Manage the implementation of the defined pricing in the New Product Development, basis sales /revenue reports


•  Do a comprehensive analysis of monthly business wrt to segment/ mix/ price/ revenue/ profit and wrt to the budget defined


• Monitor and analyze claims wrt to sales for every key product by region


• Understanding of the products and segments