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Business Development Associate - Bangalore

icon building Company : Testbook.com
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Job Description - Business Development Associate - Bangalore


 


About Us: 
Polaris School of Technology is a premier institution specializing in B.Tech CSE (AI/ML). We are 
committed to fostering a strong coding culture and providing top-tier education to aspiring AI/ML 
professionals. As we expand, we are looking for dynamic sales professionals to drive student 
enrollments and build meaningful engagements with students and parents. 


Role Overview: 
The Sales Executive will be responsible for driving student admissions through direct 
engagement with Class 12 science students and their parents. This role requires expertise in 
high-ticket sales, offline engagement, and fee collection, ensuring a seamless end-to-end sales 
process.


Key Responsibilities: 
Sales & Outreach: 
● Proactively engage with prospective students and parents through cold calling, campus 
visits, and physical interactions. 
● Manage a personal pipeline of 50+ monthly leads, ensuring consistent follow-ups and 
engagement. 
● Maintain a minimum of 120+ dials per day with at least 3 hours of talk time. 


 


Student & Parent Engagement: 
● Effectively communicate the technical and career benefits of our B.Tech AI/ML program. 
● Address objections, build trust, and guide parents and students through the 
decision-making process. 
● Conduct in-person meetings, campus tours, and hostel visits to reinforce trust and 
commitment. 


 


Enrollment & Fee Collection: 
● Achieve monthly enrollment targets, ensuring high conversion rates. 
● Manage and collect semester-wise fees, ensuring timely payments. 
● Handle financial conversations with parents to streamline fee commitments. 


 


Qualifications & Experience: 
● Experience: 1-5 years of B2C sales experience in the education sector, preferably selling 
high-ticket courses (₹5L+). 
● Sales Track Record: Proven success in selling to Class 12 science stream students, 
preferably from offline centers (IIT JEE/NEET coaching or similar). 
● Engagement Skills: Strong persuasion and objection-handling skills, with experience in 
conducting parent-student interactions. 
● Technical Knowledge: Basic understanding of AI/ML concepts and the ability to explain 
their career benefits. 
● Fee Collection: Experience in handling semester-wise fee collection and financial 
discussions with parents. 
● Tech Proficiency: Familiarity with MS Office and CRM tools for lead tracking and 
reporting. 


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