Business Development Associate (EdTech Sales)

Overview:
We are looking for a highly motivated Business Development Associate (BDA) to join our fast-growing sales team. In this role, you’ll engage with prospective learners, understand their career goals, and guide them toward the right learning programs. Success here requires strong communication, a natural ability to build trust, and a results-oriented mindset—without relying on scripted pitches or pushy tactics.

Job Role: Business Development Associate (EdTech)
Department: Sales / Business Development
Industry: EdTech
Experience: 0 – 6 Years
Location: Bangalore & Gurgaon
Notice Period: Immediate Joiner
Skills: Sales, Business Development, Education Sales, LeadSquared(LSQ) CRM

Key Responsibilities:

• Initiate and sustain meaningful conversations with prospective learners via outbound calls and follow-ups.


• Assess candidates’ aspirations and challenges to recommend tailored learning pathways.


• Guide learners on career progression, program outcomes, and ROI of upskilling.


• Nurture relationships throughout the buyer journey—building trust, not just closing deals.


• Proactively re-engage dormant leads to convert interest into enrollments.


• Deliver a personalized, high-touch consultation experience—putting learner success first.


• Consistently meet and exceed daily, weekly, and monthly performance goals.


• Keep CRM records accurate, timely, and actionable for sales and marketing alignment.


• Partner cross-functionally with onboarding, content, and support teams for a seamless learner experience.

Required Skills & Qualifications:

• Must-Have: 0 – 6 years of experience in EdTech Sales & Business Development


• Bachelor’s degree in any discipline (B.Tech preferred).


• Fluency in English—both written and spoken—with the ability to adapt tone for different audiences.


• Proven ability to guide prospects to confident decisions—not just close deals.


• A track record of hitting or exceeding targets in fast-paced environments.


• Hands-on experience with CRM tools—LeadSquared (LSQ) is a plus.


• Ability to quickly connect with diverse learners and influence decisions through empathy and insight.

Desired Candidate Profile:

• Prior experience in EdTech, K–12, or higher education sales.


• Experience selling technology-enabled or digital learning solutions.


• Experience handling high-value enrollments (₹50,000+ ticket sizes).


• Familiarity with end-to-end lead management workflows.


• Natural consultative mindset—focused on solving problems, not pushing products.

Key Performance Indicators (KPIs):

• Monthly revenue achievement.


• Lead-to-enrollment conversion rate.


• Daily calling and follow-up cadence.


• CRM data quality and update timeliness.


• Learner satisfaction and post-conversation feedback.

Benefits & Perks:

• Be part of India’s fastest-growing EdTech platforms—where impact meets scale.


• Accelerated growth paths for high performers in sales leadership and strategy.


• Performance-linked rewards that recognize both effort and outcome.


• A culture rooted in learning, collaboration, and psychological safety.


• Real exposure to consultative selling, buyer psychology, and career coaching.