Business Development Executive

Role Purpose
This role exists for one core reason:
Build a strong pipeline, convert samples into orders, and drive consistent business
growth.
It is an active BD & Sales Role, most coordination with customers is over phone, field visits
will be limited and not a core aspect, average 1 field day per week and 1 field visit
outstation per quarter.
This is a structured, execution -driven Business Development role — not just relationship
management.
The focus is on lead generation, disciplined follow -ups, and conversion tracking.

Key Responsibilities :
 1. Lead Generation & Market Outreach
 • Identify new customers and applications
 • Build a strong and structured pipeline
 • Generate leads through multiple channels
 2. Sample Management & Conversion
 • Track samples sent to prospects
 • Ensure structured follow -ups
 • Work towards conversion into orders
 3. MIS, Reporting & Analysis
 • Maintain lead tracking system
 • Share regular MIS with management
 • Highlight gaps, delays, and opportunities
 4. Field Visits & Customer Development
 • Local field visits once per week
 • Outstation visits once per quarter
 • Strengthen key customer relationships
 5. Cross -Functional Coordination
 • Work with:
 o Operations (feasibility, trials)
 o QA (product validation)
 o Finance (credit terms, payments)
 • Ensure smooth execution from lead to order

 6. Digital Marketing Coordination
 • Coordinate with external agency
 • Review lead quality and campaign performance