Business Development Executive

Business Development Executive

Location: Bangalore

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.

With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

Role Purpose:

As a Business Development Executive, you will play a pivotal role in driving the growth of our customer base. The role blends strategy, engagement marketing, CRM and growth execution to ensure a steady influx of potential leads and qualified opportunities. Report to Key Accounts Manager.

What you will do (Key Responsibilities):

• Conduct market research to identify potential customer segments, understand their needs and preferences, and tailor acquisition efforts accordingly.


• Utilize various digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing to reach and engage potential customers.


• Generate high-quality leads through effective lead generation techniques.


• Build and maintain a strong pipeline of qualified leads through networking, referrals, and digital outreach.


• Optimize conversion funnels to maximize the conversion rate of acquired leads to customers.


• Stay informed about industry trends, competitor strategies, and emerging technologies to maintain a competitive edge in customer acquisition.


• Collaborate closely with the sales team and business development team to ensure smooth handoff and alignment of customer acquisition efforts with sales objectives.


• Track KPIs and prepare regular reports for the leadership team.

Who you are (Requirements):

• Bachelor’s degree in any stream, preferably marketing.


• 5+ years of experience in sales/ business development.


• Proven experience in customer acquisition in the B2B industry, preferably textile.


• Proficiency in MS Office, CRM systems, and email marketing software.


• Excellent communication and interpersonal skills.


• Knowledge of industry trends and best practices in customer acquisition.

What will set you apart (Nice to Have):

• Strong problem-solving skills.


• Adaptability and ability to thrive in a fast-paced environment.


• A creative and innovative approach to customer acquisition.


• Analytical mindset with ability to interpret market insights.

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.

Apply now to be part of our dynamic team and help shape the future of textiles.