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Business Development Executive - Creative Agency Experience

Job Description - Business Development Executive - Creative Agency Experience

IMP : PLEASE SEND YOUR RESUME TO [[email protected]](mailto:[email protected]) TO APPLY 


Key Responsibilities


1. Lead Generation & Prospecting




  • Identify and target potential clients across industries.




  • Build and maintain a strong pipeline of leads.




  • Conduct outreach via email, LinkedIn, networking events, and industry platforms.



  • Cold calling - 30 to 40 calls a day


2. Pitching & Conversions




  • Collaborate with strategy and creative teams to develop pitch decks.




  • Present the agency’s capabilities confidently to senior-level clients.




  • Drive the pitch process end-to-end — from brief to proposal to closure.




3. Client Understanding & Qualification




  • Assess client needs and marketing challenges.




  • Qualify leads based on budget, scope, and long-term potential.




  • Recommend the right creative or digital solutions based on client goals.




4. Relationship Management




  • Build strong rapport with potential and existing clients.




  • Act as the primary point of contact during early engagement.




  • Maintain a warm long-term network for future opportunities.




5. Market Intelligence & Strategy




  • Track industry trends, competitor activities, and client movements.




  • Identify opportunities for new service offerings.




  • Share actionable insights with the leadership team.




6. Revenue Ownership




  • Meet monthly/quarterly business acquisition targets.




  • Work with finance to define pricing and commercial structures.




  • Ensure smooth handover of closed accounts to the servicing team.




Skills & Competencies Needed


Core Skills




  • Strong communication and presentation skills.




  • Ability to articulate creative and digital solutions clearly.




  • Confident in pitching and negotiating with decision-makers.




Creative & Digital Understanding




  • Awareness of creative campaigns, social media, performance marketing, and content.




  • Ability to understand and convert briefs into business opportunities.




Personality Traits




  • Persuasive, confident, and relationship-driven.




  • High ownership and accountability.




  • Hustler mentality with structured thinking.




  • Comfortable working in fast-paced agency environments.




Requirements




  • 3–6 years of BD or sales experience in a creative/digital agency.




  • Proven track record of closing clients or hitting revenue targets.




  • Strong network in the marketing/brand ecosystem preferred.




  • Ability to work collaboratively with internal teams.



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