Business Development Executive(Lead qualification, B2B SaaS)

Roles & Responsibilities

You will directly work with the founders.

Outbound sales is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our outbound sales strategy.

The primary objective is to generate leads and setup meetings with qualified prospects by optimising our outbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.

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  Outbound prospecting

  
  


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  Find leads from databases (Apollo, ZoomInfo, Tracxn, Clay, Sales Navigator etc.)

  
  


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  Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate new sales opportunities

  
  


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  Identify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunities

  
  


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  Iterate to maximise qualified meetings set up

  
  


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  Experiment with different databases

  
  


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  Experiment with messaging, level of personalisation, length of sequences etc.

  
  


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  Experiment with channels (email, LinkedIn, cold calls etc.)

  
  


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  Experiment with different types of collateral

  
  


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  Experiment with recipient being targeted - industry, persona, intent signals etc.

  
  


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  Loop in feedback from prospect responses to emails and cold calls to refine messaging further

  
  


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  Run custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and job descriptions for relevant leads etc.

  
  


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  Owning the CRM: Create and update leads, set up pipelines, email templates, and automations. Fully utilise CRM capabilities to nurture leads and deliver timely and relevant content

  
  

Ideal Candidate1Strong Junior Business Development Representative (BDR) / Sales Development Representative (SDR) Profiles2Mandatory (Experience 1): Must have minimum 6+ months of experience as a Business Development Representative (BDR), Sales Development Representative (SDR), or Lead Generation Executive in a B2B SaaS company.3Mandatory (Experience 2): Must have hands-on experience generating outbound leads for US or UK markets through cold calling, cold emails, LinkedIn outreach, or multichannel prospecting.4Mandatory (Experience 3): Must have experience working in an early-stage startup or lean sales team, demonstrating high ownership, self-driven execution, and ability to work with minimal hand-holding.5Mandatory (Experience 4): Must have hands-on experience using CRM systems and outbound prospecting tools such as Apollo, Sales Navigator, ZoomInfo, Clay, HubSpot, Salesforce, or similar platforms.6Mandatory (Skills): Must possess excellent verbal and written communication skills, strong cold calling ability, objection handling skills, lead qualification experience, and confidence interacting with international prospects.7Mandatory (Company): B2B SaaS8Mandatory (Shift): Must be comfortable working the 4:30 PM – 3:00 AM shift to support US/UK customers.9Mandatory (Note): This is a junior role. Only candidates with 6 months –2 years of overall experience and exposure to US/UK outbound lead generation will be considered.