Business Development Manager

Role Summary

The Business Development Manager will lead the C&I rooftop solar sales function, drive revenue growth, and manage a team of Business Development Executives and Telemarketing personnel. This role requires independently closing high-value industrial rooftop solar projects while maintaining healthy margins and fostering strong client relationships.

Key Responsibilities

• Sales Strategy & Execution: Develop and implement business development strategies for the industrial rooftop solar segment.


• Team Leadership: Allocate sales targets, review team performance, and drive achievement of company revenue goals.


• Market Expansion: Identify new markets, industrial clusters, and high-value opportunities.


• Client Engagement: Conduct client meetings, presentations, negotiations, and independently close projects.


• Proposal Oversight: Review proposals, system designs, RFQs, site survey inputs, and commercial documentation before submission.


• Post-Sale Coordination: Oversee agreements, kick-off meetings, collections, and dispute resolution post-order.


• Financial Monitoring: Track receivables, ensure timely collections, and maintain project margins.


• Data-Driven Optimization: Monitor KPIs, generate reports, and improve sales efficiency using actionable insights.


• Team Development: Identify training needs and foster a high-performance sales culture.


• High-Value Project Focus: Personally target and develop opportunities valued above INR 5 Crores.

Performance Metrics

• Conduct a minimum of 20 client meetings per month.


• Convert 50% of meetings into orders within 3 months.


• Achieve monthly revenue targets as assigned.


• Maintain a minimum EPC gross margin of 15%.


• Ensure payment realization within two weeks of accounts receivable handover.

Preferred Qualifications

• Industry Experience: Demonstrated experience in the solar industry, particularly in the C&I segment.


• Sales Focus: Proven background in enterprise or industrial solar sales — direct experience preferred.


• Project Scope: Experience in C&I / industrial rooftop solar sales is highly valued; open access experience is a plus but not a substitute for core C&I exposure.


• Track Record: Achieved ≥5 MW of solar sales in the last 12 months.


• Client Diversity: The 5 MW should include sales to at least 5 unique industrial clients.


• Strong communication and presentation skills


• Skilled negotiator with the ability to manage complex stakeholder dynamics


• Proven ability to independently close complex projects with minimal senior oversight