Business Development Manager - Bazaar Sales

Responsibilities & Key Deliverables

Role Purpose

The Business Development Manager (BDM) / New Age Sales Manager will serve as the analytics and business effectiveness partner to the Zonal Manager. The role is responsible for driving data-led decision-making, enhancing sales productivity, identifying growth opportunities, strengthening performance governance, and championing digital transformation initiatives across the zone.

The incumbent will act as the single point of contact for business analytics, performance tracking, market insights, sales effectiveness, and adoption of digital tools to improve business outcomes.

Key Responsibilities

1. Business Analytics & Performance Management

• Act as the single source of truth for all zonal business data, analytics, dashboards, and performance reporting.

• Monitor and analyze key business KPIs including: Primary Sales, Secondary Sales, Product-wise Performance, Distributor Performance. Market Development Initiatives, Retail Growth Drivers, Retailer & Mechanic Loyalty Programs, Digital Adoption Metrics and Sales Team Productivity Indicators

• Develop and continuously enhance business dashboards to enable real-time decision making.


• Ensure accuracy and integrity of business data through regular validation and reconciliation with Head Office reports.


• Proactively identify performance gaps, key trends, risks, and growth opportunities through data-driven insights.

2. Strategic Decision Support to Zonal Manager

• Partner closely with the Zonal Manager in driving business performance and growth initiatives.


• Provide actionable insights on: Territory-wise performance gaps, Distributor opportunities, Category and product interventions, Market opportunities, Emerging business trends and Competitive developments


• Facilitate structured monthly, quarterly, and annual business reviews.


• Create performance scorecards, management dashboards, review decks, and executive presentations.


• Support strategic planning and execution of business priorities for the zone.

3. Sales Productivity & Capability Enablement

• Provide analytical support to field sales teams through meaningful reporting, visualization, and insight generation.


• Design and deploy tools, trackers, and automated reports to improve field team effectiveness.


• Enable sales teams to Review territory performance, Track target achievement, Evaluate distributor effectiveness, Monitor retailer coverage and Identify opportunity pockets and growth levers


• Minimize manual reporting efforts by increasing automation and self-service analytics.

4. Digital Transformation & Technology Adoption

• Serve as the zonal champion for digital transformation initiatives.


• Collaborate with IT, Digital, Analytics, and Sales Excellence teams for: Business requirement gathering, User acceptance testing (UAT) and Deployment and adoption of digital solutions


• Drive implementation and adoption of sales automation, CRM, and analytics platforms.


• Support capability building initiatives focused on analytics, digital tools, and technology-driven decision making.

Preferred Industries

Education Qualification

General Experience

6-10 years of Relevant Experience

Critical Experience

Technology & Digital Skills

• Advanced Microsoft Excel


• Power BI / Tableau / Business Intelligence Platforms


• PowerPoint & Data Storytelling


• Dashboard Development & Automation


• SAP / ERP Systems


• CRM Platforms


• Sales Force Automation Tools


• Digital Adoption & Change Management

Analytical Skills

• Data Analysis & Interpretation


• Business Forecasting


• Trend Identification


• Root Cause Analysis


• Problem Solving

System Generated Core Skills

System Generated Secondary Skills