Business Development Manager (India)

Top Employers Institute is the global authority recognising excellence in HR practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the Top Employers Certification Programme, participants (e.g. Puma, DHL and SwissRe) are surveyed, validated, certified and recognised as employers of choice. Established more than 30 years ago, Top Employers Institute now certifies over 2,400 organisations in 122 countries. These certified companies positively impact the lives of over 13m employees globally. 

Purpose and contribution to company strategy  

Building upon the growth and impact of the Top Employer’s Certification Programme worldwide we are looking to recruit a Business Development Manager to support APAC HR Leaders in the development and branding of their organisations. 

The Business Development Manager directly generates revenue by prospecting for, positioning and selling the HR Certification Programme to multinational clients headquartered across the APAC region.

Key responsibilities 

• Responsible for new business development via prospecting, social selling, qualifying and consultative selling


• responsible for targeting West India which is made up of Mumbai and India with many large Professional Services, Financial Services and Banking organisations.


• Drive sales growth and pipeline through the setting up of qualified meetings


• Be a subject matter expert and evangelist of Top Employers HR Certification & Data Insights


• Ability to connect and network with senior HR stakeholders and position the full value of the Programme across their areas of responsibility and areas of focus


• Work closely with Marketing to support events and follow up digital leads


• Achieve growth targets for new business acquisition


• Building a strong professional network by initiating contact with HR decision makers

Key Success Competencies

• Companywide competencies: Collaboration, customer focus, global perspective.


• Role-specific competencies: Communicates effectively, manages complexity, interpersonal savvy, business insight, directs work, builds HR networks, persuades, drives results

Qualification Criteria

• Bachelor degree (or equivalent)


• 5-10 years working experience in Sales, preferably in the field of HR Certification i.e. Great Place to Work or HR Services (proven track record new logo)


• Value Selling Skills: meeting prep, conduct an effective needs analysis, deliver sales presentations, answer questions and handle objections


• Negotiation skills: Knows how to prepare, how to make offers, how to respond to offers, how to respond to typical tactics, how to close, how to ensure the agreement lasts


• Communication skills: Operate with confidence, can make formal persuasive presentations, can communicate 1-1 with confidence and discuss the company products/services and added value potential effectively


• Has an existing and strong HR decision making network from previous employers


• Fluent in English in both writing and verbally. Any other language is a nice to have i.e. mandarin


• Available for some travel to conferences, client sites and company meetings

Top Employers Institute offers

• Competitive fixed & variable remuneration


• Human centric way of working: Flexible working conditions, including the flexibility to work from home or from the office


• Regional and global sales team meetings twice a year


• Leadership culture based on trust


• We pay you to pay it forward. 2 days company paid time off (VTO) for volunteering for causes you care about


• Dynamic and open business culture


• Plenty of room for initiatives and own responsibility


• Leader in HR, relied on by global clients such as DHL and PepsiCo


• Fast growing company (20% revenue growth in 2021 & 2022), enabled by owner HAL Investments, which is one of the largest, long-term, investment companies of the Netherlands


• International environment: colleagues from all over the world and offices in 13 countries, including India, France, Germany, China, US, South Africa, the UK and Brazil