Campaign Marketing Manager

Role: CampaignMarketing Manager

Experience: 612 years

Location: Chennai

Responsibilities:

• Develop and implement comprehensive marketingstrategies to achieve business objectives.
• Plan manage and optimize marketing budgets to maximizeROI.
• Conduct market research and competitoranalysis to identify opportunities and threats.
• Strong understanding of digital marketing channels andtools (SEO SEM email marketing social media etc.)
• Create execute and manage multichannel marketingcampaigns (email social media webinars events etc.).
• Develop compelling content and messaging tailored totarget audiences.
• Monitor and analyze campaignperformance providing regular reports and insights.
• Own and drive GTM strategies for new product launches andfeature updates.
• Collaborate withcrossfunctional teams (product sales customer success) to ensurealignment and effective execution.
• Implementlead nurturing programs to engage prospects and guide them throughthe sales funnel
• Utilize marketing automationtools to segment and target leads with personalizedcontent.
• Track measure and report on keyperformance metrics (KPIs) to assess campaigneffectiveness.
• Use datadriven insights torefine and optimize marketing strategies and tactics.

Remote Work :

No