Category Manager

Position : Category Manager
Location: Mumbai
Education : MBA

Position Overview:
As a Category Manager, you’ll be the strategic owner of product categories — from inherited disease screening (DGx) to pharmacogenomics (PGx) — responsible for maximizing their commercial success in the market. You’ll blend data-driven analysis with market insight, manage product health, and work closely with sales, marketing, operations, and clinical teams to drive growth and adoption.

Key Responsibilities:

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  Category Strategy & Planning

  
  

-Develop and execute category strategies for assigned genomic/diagnostic product lines aligned with overall business goals.

-Analyze market trends, competitive landscape, and customer needs to identify opportunities and risks.
-Set category KPIs and monitor performance metrics such as revenue, margin, and adoption rates.

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  Portfolio Management

  
  

-Own product positioning, pricing, and life-cycle management for your categories.

-Work with clinical experts and product teams to refine product offerings based on evidence, feedback, and outcomes.

-Support launches of new tests and variants in collaboration with cross-functional teams.

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  Go-to-Market & Commercial Enablement

  
  

-Partner with marketing to develop compelling value propositions, promotional campaigns, and educational content for clinicians, labs, and partners.

-Equip sales teams with category insights, talking points, and competitive intelligence.

-Support key account efforts with relevant data, case studies, and market analysis.

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  Cross-Functional Collaboration

  
  

-Liaise with R&D, operations, and analytics teams to ensure product availability, quality, and reporting standards.

-Provide insights to inform technology, data, and service enhancements based on field feedback.

-Champion category needs in internal planning and prioritization forums.

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  Customer & Stakeholder Engagement

  
  

-Engage with clinical partners, institutional customers, and channel partners to understand needs and build category-specific solutions.

-Attend industry events, conferences, and forums to represent Identifi and gather market intelligence.

What we are looking for:

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  3–6+ years in category, product, or commercial roles — ideally in diagnostics, healthcare, med-tech, or biotech sectors.

  
  


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  Deep understanding of healthcare markets, clinical workflows, and product commercialization.

  
  


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  Excellent analytical, strategic planning, and project management skills.

  
  


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  Strong communication skills with an ability to influence cross-functional stakeholders.

  
  

Additional Information:

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  This position will require travel for conferences, CMEs, RTMs, and other events.

  
  


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  Flexibility to work outside regular business hours may be required to support business operations.

  
  

Skill for success:

Trade Marketing, Customer Insights; Category Analysis, Collaboration and partnership skills, Channel strategy, Digital analytics, growth marketing, brand communication and PR