CBS-BMC-Brand and Marketing-Web Marketing-SEO Specialist-Supervising Associate

Discipline

Web Marketing

Role Type

SEO Specialist

The opportunity

The Search Engine Optimization Specialist will be responsible for handling day-to-day SEO tasks, work directly with service lines and sector stakeholders and act as the first point of contact for basic client or task-related SEO questions for our website, ey.com. He/she will be helping to be build and optimize content that enhances our brand, serves users and drives organic traffic. 

Your key responsibilities

• Managing SEO project for multiple entities within organization


• Monthly reporting and stakeholders’ communication


• Developing SEO optimization strategies and monitoring their execution


• People management


• Measuring organic traffic, KW and Page Rank performance via Conductor and Adobe Analytics for an ongoing basis and communicate progress and insights/recommendations to stakeholders


• Collaboration & communication with external team for task such as, content, creative, YouTube to achieve SEO goals on time


• Reviewing and presenting SEO audits, issues and plan for implementation to stakeholders


• Training stakeholders on using Conductor, troubleshoot user issues, build workspaces


• Effective communication and educating stakeholders and team on basic SEO best practices


• Content audit and recommendation on changes based on search best practices


• Topics level research, with market analysis and competition

Skills and attributes for success

• Minimum 9 years in SEO support role


• Minimum 5 years in people management is added advantage


• Experience with HTML, CSS and Java Script


• Experience with CMS tools such as AEM, WordPress, HubSpot, Joomla


• Strong experience working with SEO and content audit tools, such as Google Search Console, Conductor, MarketMuse, Screaming Frog, Content King, Ahrefs, SEMrush


• Strong experience in website analytics tool, such as Adobe analytics, Google analytics 4 or other data mining tools


• Strong communication and analytical skills to analyze large data set


• Strong knowledge of SEO relating to content strategy development


• Strong understanding of digital channels and content

To qualify for the role, you must have

• Solid understanding of SEO best practices, including ranking factors, technical SEO, and current SEO trends


• Understand digital content best practices


• Effective communications and stakeholder management


• Demonstrated skills around unique marketing strategies

Ideally, you’ll also have

• Strong communication and influencing skills


• Strong project and time management ability


• Strong marketing management orientation

Technologies and Tools

• Experience working with SEO tools, such as Google Search Console, Conductor, MarketMuse, Screaming Frog, Content King, Ahrefs, SEMrush


• Experience in website analytics tool, such as Adobe analytics, Google analytics 4 or other data mining tools


• Has an experience with HTML, CSS and Java Script


• Experience with CMS tools such as AEM, WordPress, HubSpot, Joomla

What we look for 

• Bachelor’s or master’s degree


• Minimum 5 years of work experience in using CMS tools such as AEM, WordPress, HubSpot, Joomla


• Minimum 6 years of work experience in using SEO tools, such as Adobe analytics, Google analytics 4, Google Search Console, Conductor, MarketMuse, Screaming Frog, Content King, Ahrefs, SEMrush

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.  


• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.  


• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs


• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs