CBSE (K-12)School Marketing Manager - Sarjapura Road, Chikka thirupati Road, BLR

About the Opportunity
A fast-growing education-tech startup in the K-12 school solutions space, we empower CBSE-affiliated institutions across Bangalore with innovative teacher recruitment, retention, and engagement strategies. Our mission is to transform school marketing and brand positioning by aligning institutional storytelling with student & parent decision drivers — all while scaling regional outreach across key education corridors like Sarjapur Road and Chikka Thirupati Road.

Role & Responsibilities

• Design and execute hyper-localized marketing campaigns targeting parents, students, and educators in key Bangalore zones including Sarjapur Road & Chikka Thirupati Road.


• Collaborate with school leadership to craft compelling narrative-driven content — brochures, social campaigns, open-house events — that highlight CBSE outcomes, faculty excellence, and campus culture.


• Manage on-ground brand activations: school fairs, parent workshops, and community outreach programs to boost admissions and brand affinity.


• Track and report campaign ROI using Google Analytics, CRM dashboards, and offline conversion metrics — optimizing spend and messaging in real time.


• Partner with content creators, designers, and digital teams to produce high-conversion assets (videos, testimonials, infographics) aligned with CBSE curriculum strengths.


• Build and maintain relationships with local influencers, education bloggers, and media outlets to amplify school visibility in regional education circles.

Skills & Qualifications

Must-Have

• CBSE School Marketing


• Google Analytics


• CRM Tools


• Content Strategy


• Event Management


• Local SEO


• Social Media Advertising


• Parent Engagement

Preferred

• Experience with Meta Ads Manager


• Familiarity with school admission funnels


• Graphic design tools (Canva, Adobe Express)

Benefits & Culture Highlights

• Hybrid work model with flexible hours for strategic on-ground campaigns


• Performance-based incentives + quarterly campaign bonuses


• Opportunity to shape marketing strategy for multiple CBSE schools across Bangalore