CEO

2.1 Strategic Direction &
Business Leadership

·         Develop,
refine and communicate the vision, mission, values, and long-term strategic
goals of Aarya Precast.

·         Prepare
and drive 3–5 year strategic plans covering revenue targets, capacity
expansion, product mix, market segments (architects, builders, interior
designers, landscapers, corporate clients, retail, online), and geographic
expansion.

·         Translate
strategy into annual business plans and departmental targets, and ensure each
HOD understands and owns their part.

2.2 Overall P&L, Financial
& Cash Flow Management

·         Take
full ownership of the Profit & Loss (P&L) of the company and ensure
the business meets or exceeds agreed financial targets.

·         Approve
annual budgets for all departments and monitor monthly performance against
budget (revenue, gross margin, operating expenses, capex, inventory).

·         Ensure
healthy cash flow by monitoring debtor days, payment terms, credit limits,
and working capital cycles; intervene where collections or cash flow are
stressed.

·         Review
and approve all major financial commitments – high-value purchases, capex for
new moulds, machinery, vehicles, and large marketing spends.

2.3 Sales, Marketing &
Business Development

·         Provide
strategic direction to Sales & Marketing for all product categories:
façades, furniture, landscapes, gifting items, lamps, and infrastructure
elements.

·         Approve
annual sales plans by region, product, and customer segment; review monthly
performance and drive corrective actions where targets are missed.

·         Personally
build and maintain relationships with key customers and influencers – leading
architects, interior designers, landscaping consultants, builders, PMC firms,
government bodies, and corporate clients.

·         Guide
development of brand positioning, catalogues, digital presence, exhibitions,
and showroom concepts to showcase Aarya Precast’s design capability.

·         Support
the Sales team in closing strategic or high-value deals, negotiating
commercial terms, and finalizing long-term supply or framework agreements.

2.4 Operations, Projects &
Supply Chain Management

·         Ensure
smooth, cost-effective and quality-focused operations across the plant and
sites, including:

o   Mould making and maintenance

o   Precast production, curing, finishing and
painting

o   Storage, packing and dispatch

o   Site installation and erection for
infrastructure and façade projects

·         Review
and approve production capacity plans, shift patterns, outsourcing plans, and
subcontracting decisions to ensure on-time delivery.

·         Ensure
robust coordination between Design, Production, Purchase, Stores, Projects
and Logistics so that customer deadlines are met without last-minute
firefighting.

·         Monitor
key operational KPIs such as OTIF (On Time In Full) delivery, production
yield, rejection rates, rework, wastage of concrete and steel, and machine
downtime.

·         Oversee
the supply chain for cement, aggregates, steel, colour oxides, mould
materials, electrical fittings, etc., to ensure stable supply at optimum
cost.

2.5 Design, Product Development
& Innovation

·         Provide
strategic guidance to the Design/Development team for new product ranges in
façades, furniture, landscaping, gifting products, lamps, and urban
infrastructure.

·         Approve
design concepts, prototypes, and catalog launches, ensuring they match market
expectations on aesthetics, durability and price.

·         Encourage
collaboration between Design, Marketing and Production to ensure all designs
are manufacturable, cost-effective, and installation-friendly.

·         Stay
informed about global design trends in precast, architecture, urban furniture
and gifting articles and drive continuous innovation.

2.6 People Leadership, HR &
Culture

·         Build
and maintain a high-performance leadership team, including HODs for key
functions (Sales, Operations, Projects, Design, Finance, HR, Purchase,
Quality, Maintenance).

·         Approve
organisation structure, manpower plans, key appointments, promotions, and
succession plans for critical positions.

·         Foster a
performance-driven, ethical, and collaborative culture, where employees feel
respected, safe, and motivated.

·         Ensure
robust HR systems are in place: recruitment, induction, training, performance
appraisals, incentive schemes, disciplinary procedures, and grievance
handling.

·         Promote
continuous learning & development, especially in technical skills,
project management, design software, safety, and customer service.

2.7 Governance, Compliance,
Safety & Risk Management

·         Ensure
compliance with all applicable legal, statutory and regulatory requirements,
including factory laws, labour laws, environment norms, municipal
permissions, and other local regulations.

·         Provide
leadership for EHS (Environment, Health & Safety) at plant and sites;
ensure safety culture, PPE usage, toolbox talks, and incident reporting are
rigorously followed.

·         Identify
key business risks (market, operational, financial, compliance, reputation)
and ensure mitigation plans are in place and monitored.

·         Ensure
that contracts with clients, vendors and subcontractors safeguard the
company’s legal and commercial interests.

2.8 Systems, SOPs &
Continuous Improvement

·         Ensure
implementation and continual improvement of systems and SOPs across departments
(production, dispatch, quality, purchase, HR, sales, finance).

·         Drive
the adoption of digital tools – ERP, CRM, project tracking, inventory
systems, dashboards – to improve transparency and decision-making.

·         Promote
a culture of continuous improvement, encouraging teams to reduce wastage,
shorten lead times, improve quality, and enhance customer experience.

·         Review
major customer complaints, NCRs, and recurring issues, and ensure permanent
preventive actions are implemented.

2.9 Reviews, Reporting & Stakeholder
Management

·         Conduct
regular review meetings with HODs (daily/weekly/ monthly) to track progress
on KPIs, key projects, major risks, and improvement actions.

·         Present
monthly and quarterly business performance reports to the Directors,
including financials, sales pipeline, major wins/losses, operational
performance, and strategic initiatives.

·         Represent
Aarya Precast in external forums, industry associations, government
interactions, bank meetings, and investor/stakeholder discussions as
required.

·         Act as
the final escalation point for critical issues that cannot be resolved at
departmental level.