Channel Sales Manager

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: - ( - )

Experience: 3+ yrs

Location: Ahmedabad, Gujarat, India

We are looking for a proactive and results-oriented Channel Sales Manager to drive revenue growth through channel partners, dealers, and distribution networks. The ideal candidate will have strong experience in channel sales, dealer relationship management, business development, and sales performance monitoring, preferably within the technology, electronics, IT hardware, networking, CCTV, or automation industries.

This role requires a commercially driven professional who can expand market reach, strengthen partner relationships, execute promotional initiatives, and consistently achieve sales targets. The candidate should be comfortable working in a field-based sales environment, managing multiple channel partners, and identifying opportunities to improve market penetration.

Key Responsibilities

• Develop and manage relationships with dealers, distributors, resellers, and other channel partners.
• Drive channel sales, revenue growth, market expansion, and achievement of assigned sales targets.
• Identify and onboard new channel partners to strengthen territorial coverage and market presence.
• Conduct regular field visits to understand market requirements, assess partner performance, and identify growth opportunities.
• Execute sales schemes, incentive programmes, promotional campaigns, and channel marketing initiatives.
• Monitor dealer sales, stock availability, inventory movement, and product performance.
• Build strong relationships with channel partners through regular communication, business reviews, and sales support.
• Negotiate commercial terms, support order closures, and resolve channel-related concerns.
• Track sales performance, target achievement, and key business metrics to identify improvement opportunities.
• Coordinate with internal sales, marketing, logistics, and operations teams to ensure timely product availability and partner support.
• Monitor competitor activities, market trends, pricing developments, and customer demand.
• Prepare regular sales reports, forecasts, and territory performance updates.
• Travel extensively within the assigned territory to support channel partners and drive business growth.

What Makes You a Great Fit

• 3–6 years of experience in channel sales, dealer management, distribution sales, or business development.
• Proven ability to achieve sales targets and develop productive channel partnerships.
• Experience in technology, electronics, IT hardware, networking, CCTV, or automation will be an advantage.
• Strong relationship-building, communication, negotiation, and commercial skills.
• Experience executing dealer schemes, promotional campaigns, and channel incentive programmes.
• Good analytical skills for tracking sales targets, stock levels, inventory movement, and performance metrics.
• Ability to identify new business opportunities and expand distribution networks.
• Strong organisational and problem-solving skills, with the ability to manage multiple partners and priorities.
• Proficiency in CRM systems, spreadsheets, and sales reporting tools.
• Willingness to travel extensively and work effectively in a field sales environment.
• A proactive, target-driven mindset with strong ownership and a focus on sustainable business growth.