Chief Manager - Digital Marketing

Join us in creating a future where dreams are realised!

At TVS Credit Services Ltd., we are on the lookout for passionate individuals who are ready to turn aspirations into achievements. If you're ready to embark on a fulfilling journey, where you can embrace creativity and innovation to empower people, this is the place for you.

Let's build a future together where your talents find their full expression!

Job Purpose:

We are seeking a highly skilled and results-driven Performance Marketing professional to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing performance-driven marketing campaigns, managing lead generation and nurturing strategies, overseeing our digital business efforts, and ensuring the successful completion of related projects. This role requires a strategic thinker with a strong analytical mindset and a proven track record in digital marketing.

Key Responsibilities:

Performance Marketing Strategy & Execution:

• Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.
• Identify and prioritize the most effective digital marketing channels for lead generation, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) with a conversion focus, Social Media Marketing (SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and Email Marketing nurturing campaigns.
• Lead the selection, negotiation, and management of digital marketing agencies and vendors specializing in performance marketing channels.
• Oversee campaign budgeting, allocation, and optimization across all channels based on performance data and return on investment (ROI).
• Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.
• Track and measure key performance indicators (KPIs) such as cost-per-lead (CPL), lead quality, and conversion rates to ensure campaign effectiveness and ROI.
• Stay updated on the latest performance marketing trends, tools, and technologies within the NBFC space.

Lead Management & Conversion Optimization:

• Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.
• Work closely with the sales team to understand their needs and ensure a seamless lead handover process.
• Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.
• Implement conversion rate optimization (CRO) strategies on the NBFC's website to enhance lead capture and conversion rates.

Digital Business Projects & Growth Initiatives:

• Champion and lead digital business projects that support lead generation, customer acquisition, and overall business growth objectives.
• Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.
• Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive landscape.

Analytics:

• Demand Generation from Digital Campaigns: Prospects
• Social Media: Campaigns, Reach, Relevance
• Digital Media: Campaigns, Share of Voice
• Website: Traffic, Reach, Ranking and Keyword authority

Job Requirements:

• MBA – Marketing (Preferred Tier II or III B- School)
• 8+ years exp in Digital Marketing with a focus on performance marketing/ content strategy/campaign management along with team handling experience
• Working knowledge in Website Management – Content Management – SEO - SEM
• Working knowledge of social media, ORM, Campaign Management, Lead Management, Online Customer Care, GDN
• Mobility Experience / development of mobile sites / Apps
• Agency Management
• Media Planning Skills, Analytical Skills etc.
• Good communication Skills (Verbal & Written)
• Attention to Details
• Innovative
• Good Leadership Qualities