Chief Marketing Officer

Location: New Delhi, India (Hybrid – on-site but partly remote)
Industry: Health & Wellness / E-commerce 
Employment Type: Full-time

✨ About Us

Enhanced Labs is an international supplement company in the bodybuilding and biohacking space. Our mission is to empower individuals to optimize their health, performance, and overall well-being through innovative, science-backed products. We are committed to delivering cutting-edge solutions that enhance physical and cognitive capabilities, enabling our customers to reach their full potential.

🎯 Role Overview

We are seeking a dynamic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts for the India market. The CMO will play a key role in developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth, especially in the e-commerce space focused on supplements and wellness products.

This role blends high-level strategy with hands-on execution, requiring a strong understanding of performance marketing, e-commerce dynamics, and customer experience in the health and wellness industry.

🚨 IMPORTANT: Apply only if you have proven experience in a C-level marketing role with demonstrated success in digital/e-commerce-driven environments.

🔑 Key Responsibilities

• Strategic Leadership: Define and execute the overall marketing strategy in alignment with company goals, guiding the team with clear direction.
• Brand Development: Strengthen Enhanced Labs’ brand identity and ensure consistent messaging across all channels.
• Digital Marketing: Oversee digital campaigns (SEO, paid ads, social, email, influencer), optimize for performance and ROI.
• Product Launches: Lead go-to-market plans, positioning, pricing, and promotion in collaboration with product teams.
• Customer Engagement: Deepen understanding of customer needs and implement strategies to improve loyalty and retention.
• Content Strategy: Develop and manage content that educates, engages, and drives conversions across platforms.
• Team Leadership: Build, mentor, and manage a high-performing marketing team and foster a culture of innovation.
• Budget Management: Allocate and monitor marketing budgets to maximize ROI and meet performance targets.
• Partnerships: Identify and pursue strategic partnerships to expand reach and brand credibility.

🧠 Requirements & Qualifications

• Proven success in senior marketing roles, preferably in the health, wellness, or supplements industry
• Genuine passion for health and wellness, with a solid grasp of the biobuilding and biohacking space
• Deep understanding of digital performance marketing, SEO, and analytics
• Proficient in tools like Meta Business Suite, Google Ads, GA4, Shopify, CRM platforms, 
• Demonstrated ability to develop and execute effective marketing strategies
• Strong analytical mindset with experience in data-driven decision-making
• Exceptional leadership and team management capabilities
• Excellent communication and interpersonal skills
• Based in or willing to commute to New Delhi (hybrid)

💼 What We Offer

• Competitive salary and performance bonuses
• Flexibility through a hybrid work setup
• A passionate, collaborative team environment
• High-impact role in a mission-driven company
• Opportunities for professional growth and global exposure