Chief Marketing Officer (CMO)

This role is for one of the Weekday's clients

Salary range: Rs 8000000 - Rs 10000000 (ie INR 80-100 LPA)

Min Experience: 13 years

Location: Surat, Mumbai

JobType: full-time

The Chief Marketing Officer (CMO) will lead brand transformation, omni-channel growth, and digital acceleration for a luxury jewellery retail business. This is a high-impact leadership role for a strategic yet execution-focused marketer who understands luxury consumers, aspiration-led branding, retail excellence, and digital-first growth.

The role blends heritage storytelling with data, AI, automation, and performance marketing to build a nationally and globally admired luxury brand.

Key Responsibilities

1. Marketing Strategy & Business Growth

• Define and execute a data-driven marketing strategy aligned with long-term brand and revenue objectives
• Leverage consumer insights, analytics, AI, and marketing automation to anticipate trends and stay ahead of competition
• Track market dynamics, customer behavior, and category shifts to refine brand positioning

2. Brand Building & Luxury Storytelling

• Build and scale a trust-led luxury jewellery brand rooted in craftsmanship and heritage
• Lead integrated campaigns across ATL, BTL, digital, retail, and experiential channels
• Ensure consistent premium brand communication across all customer touchpoints

3. Digital, D2C & Omni-channel Growth

• Drive online, D2C, and omni-channel revenue growth, especially in fast-moving and small-ticket jewellery categories
• Lead CRM, personalization, loyalty, and marketing technology initiatives
• Create seamless integration between online discovery and offline retail purchase journeys

4. Retail Expansion & Market Development

• Support strategic retail expansion across high-street locations, flagship stores, pop-ups, exhibitions, and travel retail
• Partner with business teams on new store launches and market entry strategies
• Balance scale, profitability, and brand positioning across new geographies

5. Influencer, Celebrity & Experiential Marketing

• Conceptualize and manage celebrity endorsements, influencer collaborations, and designer partnerships
• Lead participation in national and international exhibitions, trade shows, and luxury showcases
• Deliver immersive brand experiences that drive aspiration and recall

6. Customer Experience, Loyalty & CRM

• Design and scale insight-led loyalty programs to improve repeat purchase and customer lifetime value
• Enhance premium customer experience across digital and physical channels
• Track and improve NPS, engagement, and brand advocacy metrics

7. Marketing Budget, ROI & Analytics

• Own and optimize the marketing budget with a strong ROI focus
• Balance long-term brand investments with short-term performance outcomes
• Use dashboards and analytics to track campaign effectiveness and customer journeys

Ideal Candidate Profile

Qualifications & Experience

• MBA / Postgraduate degree in Marketing, Business, or a related field
• 14+ years of marketing experience with 5+ years in senior leadership roles
• Strong exposure to luxury retail, jewellery, fashion, lifestyle, or premium consumer brands
• Proven success in brand building, omni-channel marketing, and digital/e-commerce growth

Core Skills & Expertise

• Deep understanding of luxury consumer behavior and aspiration-led marketing
• Expertise in digital marketing, CRM, personalization, MarTech, AI, and analytics
• Strong experience in retail marketing, experiential campaigns, and influencer ecosystems
• Ability to translate strategy into large-scale execution

Leadership Attributes

• Visionary yet hands-on leader with a strong execution mindset
• High resilience and adaptability in fast-growth environments
• Excellent stakeholder management and cross-functional collaboration skills
• Comfortable driving innovation at the intersection of brand, retail, and technology