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Function: Business Development | Experience: 5+ years (City/Branch role)Employment Type: Full-time | Reports to: State Head
About Stable Money
Stable Money is India’s leading fixed investment platform. It is a marketplace which helps customers discover and invest in high-quality fixed-income products such as Fixed Deposits (FDs), RD, Bonds, Credit Cards, Mutual Funds from trusted institutions. Stable Money has 30 lac+ trusted investors, 2000cr+ bookings since inception and is backed by marquee investors such as Z47, Lightspeed, Fundamentum, Matrix Partners, RTP Global to name a few.
Role Overview
As the City Business Head, you are the CEO of your city owning end to end P&L, investment wallet growth, team & channel performance. This is a hands-on, field-first role focused on direct customer acquisition, partner development (IFAs/DSAs/MFDs/wealth advisors), team building, and process-driven execution.
What You’ll Own (Key Responsibilities)
Market & Growth
* Build and execute the city go to market: micro market mapping, pincode coverage, funnel & beat plans.
* Deliver monthly and quarterly targets for investments volume (₹), number of FDs, number of Bonds, number of mutual funds, active customers, and repeat investments.
* Drive investment wallet growth via cross sell/upsell, portfolio deepening, and city level campaigns.
Channel & Partnerships
* Acquire, activate, and scale channel partners (IFAs, DSAs, wealth boutiques, community leaders, housing societies, corporates etc).
* Run partner onboarding, training, joint customer events, incentive governance, and performance hygiene.
* Maintain high partner productivity (activations, conversion %, average ticket size, compliance score).
* Direct Sales & Customer ExperienceLead from the front in high stakes customer meetings; close marquee customers/accounts.
* Ensure top tier NPS: zero-defect KYC/documentation, quick TATs, and clear communication.
Team Building & Leadership
* Hire, train, coach, and manage 5–10 field sales reps (minimum 2 years prior team handling required).
* Institute a rigorous operating rhythm: daily huddles, weekly reviews, funnel hygiene, pipeline building, sales commitments, and capability building.
P&L, Process & Compliance
* Own city P&L: productivity, CAC, ATS, incentives, vendor spends, and unit economics.
* Be a stickler for process - CRM hygiene, pipeline data, sales commitments, input metrics, and SOP adherence.
* Ensure regulatory compliance (KYC/AML/PMLA) and audit readiness; drive clean, documented operations.
Data, Reporting & Collaboration
* Track inputs → outputs: leads → meetings → commitments → investments → renewals.
* Publish weekly/monthly dashboards; flag risks early and propose fixes.
* Work closely with central product, operations, and marketing on city feedback and experiments.
What Great Looks Like (KPIs you’ll be measured on)
* FD Volume (₹) & #FDs booked; average ticket size; wallet deepening/renewals
* Bond Volume (₹) & #Bonds booked; average ticket size; wallet deepening/renewals
* Mutual Fund Volume (₹) & #MFs booked; average ticket size; wallet deepening/retention
* Lead to Sale Conversion %, cycle time (TAT), cancellation/error rate
* Active & productive partners, partner activation to productivity ramp
* Team productivity per rep, activity/visit metrics, adherence to beats
CAC & city unit economics, marketing ROI, incentive efficiency
Customer NPS
Must-Have Qualifications
* 5+ years in City/Branch-level Sales/BD in * * Banking/Insurance/Investments/Lending.
* Local city experience & network (must have worked in the same city you’re applying for).
* Proven direct sales to retail/affluent customers and channel sales via IFAs/DSAs/partners.Managed a 5–10 member field team for ≥2 years with hard targets and reviews.
* Strong command of sales process, CRM, funnel metrics, and on ground execution.
* Bachelor’s degree (MBA preferred).Fluency in English + local language.
Skills & Traits We Value
* Hunter mindset with high ownership; thrives in the field (70 - 80% on ground).
* Process first operator: plans beats, tracks inputs, inspects what they expect.
* Excellent negotiation, closing, and partner management skills.
* Data-driven; strong Excel/Google Sheets; comfortable with CRM tools.
* High integrity, compliant by default; clear written & verbal communication.Flexibility to run weekend drives/events when needed.
Operating Rhythm (Example)
* Daily: stand-ups, beat execution, partner/customer meetings, CRM updates.
* Weekly: pipeline reviews, partner performance, team coaching, field immersions.
* Monthly/Quarterly: city plan reviews, P&L & ROI review, hiring/backfills, city campaigns.
Compensation & Benefits
* Competitive fixed + performance-linked variable; partner & team-based incentives.
* Best in the industry Medical Insurance coverage for self and dependents Travel reimbursements as per policy.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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